Tuesday, October 8, 2013

Modern Imprint MI Marketing Waltham MA - Google Penguin 2.1 Update

Google Penguin Update 2.1 Is Bigger Than Your Average Penguin Refresh

Penguin, of course, is designed to attack webspam. Here’s what Google said about it in the initial launch:
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
Word is that Penguin 2.1 has had a big impact on webmasters.

Friday, August 9, 2013

Modern Imprint Marketing Waltham MA - Can Google Really Keep Competitors From Harming Your Business?

Can Google Really Keep Competitors From Harming Your Business?

Some webmasters aren’t convinced by Google’s “solution” to negative SEO.
Wasn’t Google’s Disavow Links tool supposed to be a major help in preventing negative SEO – competitors (or other enemies) associating your otherwise legitimate site with “bad neighborhoods,” by way of links?

Wednesday, August 7, 2013

Modern Imprint | MI Marketing Waltham MA

Modern Imprint Waltham, Massachusetts -

RULES and REGULATIONS need to be changed regarding anonymous postings on consumer websites. Anonymous comments give disgruntled people the courage to slander another person or company name.

What We Suggest: Eliminate anonymous postings on business review websites. If an individual has a legitimate gripe against a business, the person must submit the following for a posting to appear:

  • PROOF (authentic documentation to back up complaint)

  • By doing such, it will legitimize consumer complaints and not allow angry people with an axe to grind an outlet to hurt a company's reputation.

    For internet marketing services and social media management, visit us online @ miwebmarketing.com

    Thursday, August 1, 2013

    Modern Imprint MI Marketing Waltham MA

    SOURCE: http://www.webpronews.com/google-sets-new-official-link-rules-2013-07

    Google Discusses Its New Official Link Rules

    Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links.
    Now included as things that qualify as link schemes are:
    • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
    • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
    • Links with optimized anchor text in articles or press releases distributed on other sites.
    Guest posts have been discussed numerous times recently. A recent article at HisWebMarketing.com suggested that “high quality guest posts can get you penalized.
    Google talked about the topic in several videos (which you can watch here if you want to spend the time doing so).

    Saturday, July 20, 2013

    Modern Imprint - Modern Imprint Google Search

    Source: SEO is Neither Dead nor Dying

    The Many “Deaths” of SEO
    In 2010, Google introduced its newest search feature: Google Instant. Rather than waiting for users to finish inputting a query, the search engine instead began throwing out suggestions while they typed, based in part on their browsing history. The decreased standardization of Web searches had some experts predicting the imminent demise of SEO.
    Three years later, having survived both Panda, Penguin and social media, experts are still forecasting its doom. And that only covers the last few years; the gradual progression of SEO since Archie debuted in 1990 has seen many such panics, each as unfounded as the last.
    Who Says SEO is Dead?
    Although SEO is still a vital factor in Internet marketing, it no longer commands such prominence as in the past. Many still use it as a blanket term to cover more than on-site optimization and link-building, but succeeding online now requires a strong social media presence as well. The old methods no longer work, and in that sense SEO is caught up in a constant cycle of innovation and limitation.
    Others making this argument are less nuanced. Some use it for a sensationalist headline, while others claim to have discovered the technique that will fill the gap left by SEO. As with all things in the marketing community, take everything you read with a grain of salt.
    Why SEO is Still Going Strong
    As long as there are search engines, search engine optimization will be necessary to help worthy websites reach interested viewers. Given the incredible proliferation of websites and pages online, it is reasonable to assume that systems will always need a way to find information that users cannot. The methods, on the other hand, are sure to change, as well as the organizations setting the rules that govern them.
    No matter what name it goes by, search engine optimization is simply a means of bringing publishers and companies to readers for mutual benefit. This practice predates the Internet and will outlast it, but until the last search engine shuts down, SEO will remain a vital piece of any website’s business strategy.
    Modern SEO
    The question, then, is what currently works in SEO? When a so-called expert cannot find an answer that he likes, he declares optimization dead. Those who wish to continue profiting from the remarkable opportunities of the Internet, however, must stop and take stock of what has been left behind.
    Link building has not been eliminated. In fact, the need for high-quality inbound links has never been greater. Rather than paying for or spamming links, webmasters must now court recommendations from reputable websites and social media users. It demands effort, helpfulness and cooperation. The quick tricks are being picked off one by one, and real finesse is now needed to bring a page to the top of the rankings.
    READ FULL ARTICLE: SEO is Neither Dead nor Dying

    Friday, July 12, 2013

    Modern Imprint - Modern Imprint SEO Articles

    Good article about the impact of PR on SEO
    In the old days of SEO, the impact of PR on page rankings was rather straightforward: It was all about building links. A good PR strategy centered around the goal of enticing just about anyone on the web to link to the company's site and/or press release.

    Today's campaigns are in large part much more complex, thanks to Google's ever-evolving algorithms.
    The current reality is that Google cares about the quality of content and credibility over a sheer volume of links and keywords. PR strategies must now cleverly incorporate the social stratosphere as well, leaving the two departments of SEO and Public Relations in a prime place to work together.

    Successful SEO revolves around stellar content, and successful PR equates to an enviable network. Since SEO needs that network to thrive and PR needs great content to have something to crow about, the marriage of these two disciplines is now a no-brainer.

    Networking and Citations: The Keys to Success
    Many companies focus PR around two main areas: press releases and social signals. Both are critical to generating word of mouth, links, and overall buzz, but at the heart of success lies the quality of your network.

    The first priority of any PR professional should always be networking.

    Tuesday, July 9, 2013

    Modern Imprint Marketing - SEO Tips - Modern Imprint Boston MA

    Some SEO Tips...
    1. Write good content and update regularly.
    2. Have a web page (EX. Press Page) that is updated regularly.
    3. Keyword Phrases: uses 3-5 words for each phrase.
    4. Optimize static images (ALT tags) - use keyword phrases.
    5. Include keyword phrases in hyperlinks.

    Monday, July 1, 2013

    Modern Imprint Marketing - MI Waltham Massachusetts - Boston, New York, Miami

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    Contact Us For a Quote - info@modernimprint.com

    Friday, June 21, 2013

    Modern Imprint - Local SEO in the Greater Boston Area - Modern Imprint Marketing Services

    Modern Imprint offers local SEO services - website marketing - for businesses in the Boston Area. 

    Some of our clients include:

    • Salon Acote on Newbury Street.
    • Natalie's Jeweler's in Medford MA.
    • Gaeta Window Cleaning Company in Boston.
    • The Boston Realty Institute.
    • Tempo Bistro on Moody Street in Waltham MA.

    Visit us online for a quote: http://www.miwebmarketing.com

    Saturday, June 15, 2013

    Modern Imprint - SEO Services - Monthly Management

    Search Engine Marketing Services

    Having an impressive website is the first step to getting your business established on the web. The next step is to have people find you. Sign up for our cost effective SEO Plan and become visible online.


    · Thorough Website Inspection: Identify Source Code Errors
    · Proper META Tag Installation (Page Title, Site Description)
    · Image ALT Attribute Placement
    · Link Building Strategies - Backlinks
    · Google Webmaster Tools Implementation
    · Submission to Top Search Engines (GoogleYahooBing)
    · Social Media: (FacebookTwitterGoogle+YouTubeLinkedIn)

    Your website may have errors and you don't even know it! Internal META elements are the cornerstone of your website. Having the correct META elements are essential to your website appearing on internet searches.

    Do not get locked into a contract with a company that promises false guarantees. Our marketing services will fix any errors and optimize your website to rank higher on Google, Yahoo and Bing! Get realistic results and value for your investment with our cost-effective marketing plan.

    *Monthly Management

    We offer monthly management services to ensure your website stays highly competitive on search engine results!


    · Social Media Page Updates
    · Website Updates
    · Oversee Google Adwords Account

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