Google Discusses Its New Official Link RulesGoogle has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links.
Now included as things that qualify as link schemes are:
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Advertorials or native advertising where payment is received for articles that include links that pass PageRank
- Links with optimized anchor text in articles or press releases distributed on other sites.
Guest posts have been discussed numerous times recently. A recent article at HisWebMarketing.com suggested that “high quality guest posts can get you penalized.”
Google talked about the topic in several videos (which you can watch here if you want to spend the time doing so).READ FULL ARTICLE: