Wednesday, January 8, 2014

Modern Imprint - Modern Imprint Marketing - SEO Article


Search engine optimization, otherwise known as SEO, has been bandied about since the inception of the internet as if it were the holy grail of online success. But what is SEO really? More importantly, what has it become? Is it simply a matter of optimizing your website? Or, has it grown to include a number of other parameters? My answer to these questions may surprise you. SEO is no longer just one thing. It has grown to mean so much more.
In this article I will discuss how search engine optimization has evolved in order to become Search Engine Marketing (aka S.E.M.). I will also provide you with information that will show you how you can improve your search ranking. This includes techniques designed to insure a strong ranking position. Best of all, you can accomplish all this without resorting to tricks, gimmicks or deception that attempts to hoodwink the search engine spiders.
Is On-Site Optimization Dead?
I am often asked is web page optimization still important? My answer is yes. Google and all other search engines still prowl websites as part of their ranking algorithm. Today, on-site optimization only accounts for about 25% of the overall score. However, it is still very important. If this on-page information is incorrect, missing, or doesn’t match the content, search engines will either ignore or misinterpret your content and rank you low or not at all. Either way it means bad news for your website. Make sure your on-page information is formatted to match the content and desired keywords. Otherwise your quest to be on page one will end before it begins.
Is SEM Different than SEO?
Search Engine Marketing is much more comprehensive than Search Engine Optimization. It includes all your websites plus your blog posts, social network posts, any PR posts, all pod casts and video posts. In essence, S.E.M. encompasses all web postings of any kind. Yet it also means more than this. S.E.M. is also a methodology designed to meet the search content requirements that provide high ranking. In other words, your success or failure is predicated on doing what the search engines want, not trying to trick them into giving you better ranking. When trying to rank highly on Google, this point is even more critical.
What Does Google Want?
Google loves mixed media, which includes video, photos, podcasts, and more. The reason they do this is due to the fact that Google is looking to determine who is serving the public the best content for any specific search. The googlebots evaluate your content for relevancy, usefulness, quality, consistency, timeliness, connectedness, positive feedback and diversity of format (web pages, blogs, social media, videos etc…). These are some busy bots.

Modern Imprint Waltham MA - Online Reviews: Are They Real?

Online Reviews: Are They Real? 
Yelp asks in a blog post, “What good are online reviews if you can’t trust their authenticity?”
That’s a really good question, and an important one that review sites have to grapple with as businesses and spammers constantly try to manipulate them. In some senses it’s not all that different than spammers manipulating search results, a problem that Google continues to battle. The fact of the matter is that consumers can never be 100% sure that what they’re seeing online is completely authentic. Even major websites and social media accounts are hacked on occasion. How do you know what you’re reading online is real?
READ FULL ARTICLE >> Click Here!

Thursday, January 2, 2014

Modern Imprint - Modern Imprint SEO Tips - Modern Imprint Boston Area Internet Marketing


Modern IMPRINT SEO TiPS - 2014

TITLE TAG

Use Keywords Phrases and do not exceed 60 characters

DESCRIPTION TAG
Include your business name and location. Also insert keywords phrases. Do not exceed 160 characters.
KEYWORDS TAG 
Do not overuse the same word more than five (5) times. Still an effective tag for some search engines

IMAGES
ALT tags - alternate text for an image - are recognized by search engines. Do not leave blank.