Marketing a startup in today’s Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly considering the intricate details of SEO in reference to your website. The new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results. Among the things you can try are:
1. Figure Out Your Target Keywords: All proper SEO research starts with target keywords. Based on your demographic and an in-depth analysis of current and recent search trends you can easily determine the keywords that have the most return with the least competition. What you’re going for here is trying to get your readers interested in your content, and as any content marketer will tell you, it’s the first step towards building a rapport with your audience.
2. Mobile Friendly is a Necessity: Creative Director for Avila Web Firm, Dan Steiner is noted as saying, “Mobile friendly is becoming the new standard, as was made apparent by Google’s latest update. Most folks think that they need to completely re-do their websites, which is just simply not the case. There are plenty of resources online that can convert websites to mobile-friendly standards, without breaking the bank.” Even if budget is your concern, you have far more to lose from a site that isn’t mobile compatible than you save from not making it mobile compatible.