Saturday, April 22, 2017

Social Customer Care | Social Media Marketing

social media marketing modern imprint Boston MA












Social Customer Care Is The New Marketing

For those brands that have already embraced social media as a powerful customer service channel, I applaud you. For those that haven’t, here is a crash course on getting started. (Even those that already have might find an idea or two that is useful.)
  1. Get social. Your company probably has a presence on the major channels, but are you using those channels for customer service and support purposes? If not, it’s decision time – and that decision should be to move forward with a formal social care strategy.
  1. Be on the channels your customers are using. When I’m asked which channel a company should be on to support its customers, I simply respond by asking: What channels are your customers using? That’s a good place to start.
  1. Invest in software that monitors every mention of your brand on the Internet. There are a number of excellent software programs that will track mentions, comments, reviews, etc. Some are even free. You need to know when people are talking about you.
  1. Respond to every comment or mention. One of the biggest social media mistakes a company can make is to ignore social posts, comments and reviews. There is a reason they call this social media. It’s social, and that means others are watching to see how you respond to comments, especially complaints. All comments should be acknowledged.
  1. Respond quickly. If not responding to a social post is one of the biggest social care mistakes, then not responding quickly is a close second. Surveys indicate that companies are taking days to respond. If you’re in the social care game to win, then do it right. Don’t wait hours or days to respond. Respond within minutes.
  1. Avoid canned responses. Be authentic. A robotic or canned response may work initially, but over time people will see the pattern and pick up on the insincerity of the response. So, make it personal. Don’t just copy and paste messages. People are watching and making judgements about your brand based on the way you respond.
  1. Be proactive and engage with your community. Don’t just react to social comments from customers. Put out your own valuable posts. Not promotional posts, but good information with value to your customer community. YouTube is an excellent way to post content such as answers to frequently asked questions, cool and unique ways customers are using your products and much more. While some view this as content marketing, others (including me) see it as a valuable part of the customer experience.

Monday, April 17, 2017

SEO - Internet Marketing | MI Web Marketing

SEO Simplified: 3 Main Factors In Getting The Right Customers To Your Site

Online sales already account for more than 8 percent of total retail sales, and eMarketer predicts that North America “will see consistent double-digit growth through 2020.” By then, online sales are expected to exceed $4 trillion worldwide.
But the biggest question is: how will customers find your products on the ever-changing and extremely crowded world wide web? The name of the game is search engine optimization but it has to be done right and in compliance with Google’s webmaster guidelines. SEO is all about coming out at the top of search results relevant to what customers are looking for.
There are 200+ factors involved in Google's core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, you need to not only pay attention to what these factors are, but maintain your site anytime Google releases an update or you make changes to your website. This isn’t an easy task, but if you build it into your day to day website maintenance routine, you can stay relevant while maximizing exposure and sales.

Tuesday, April 11, 2017

SEO | Small Business | Internet Marketing
















Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.

According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.

For a small business, SEO is essential because it helps drive more people to their website. But as the survey reveals, businesses are making some common mistakes that have an adverse effect on their website’s SEO.

For example, 38 percent of surveyed respondents wrongly believe keyword stuffing is a good thing. Twelve percent incorrectly think it’s okay to publish duplicate content that has been copied and pasted from another website or page.

Tuesday, April 4, 2017

Internet Marketing | Social Media Marketing

6 Must-Do's for Effective Social Media Marketing

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes.
Just like with traditional channels such as television commercials, radio spots and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-do's.

Thursday, March 16, 2017

Complaint Review - What the Law Says

Internet Being Wildly Polluted with FAKE Reviews, FAKE Complaints Against Local Businesses

"investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution."

"Phony reviews are violations of rules governing advertising and business practices because they are deceptive."


READ MORE >>

US Lanham Act
15 U.S.C. § 1125(a)(1)(A) is often used when false or misleading statements are alleged to have hurt a consumer or business. The claimant must prove that a false or misleading statement was made in commerce and that the statement creates a likelihood of harm to the plaintiff.
15 U.S.C. § 1125(a)(1)(B) is often used when false or misleading statements are alleged to have hurt a business.

Tuesday, March 14, 2017

Modern Imprint | How to Fight Fake Business Reviews

KO'ing Fake Business Reviews

modern imprint internet marketing

When a business discovers false information online, it may be told that the false reviews cannot be removed from the internet, including search engine results.  In fact, a 2012 article from CBS MoneyWatch even stated “it’s almost impossible to get a negative review removed from the Web once it’s live – even if it’s clearly false.  An unscrupulous competitor or disgruntled employee can say horrible things anonymously, and there's little you can do about it.”

This is not true.

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act.  The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is.  15 U.S. Code § 1117(a).

In a recent Pennsylvania case, a marble and granite installation business sued a competitor after it allegedly discovered that several posts on various product review websites were originating from its competitor’s IP address.  The competitor attempted to argue: 1) these false reviews, as a matter of law, did not constitute false advertising, and 2) it was not responsible for its own employees’ online reviews.  But the Court disagreed and held the fake reviews constituted defamation and trademark infringement, violating the Lanham Act.  The Court subsequently denied the competitor’s motion to dismiss the case. NTP Marble, Inc. v. AAA Hellenic Marble, Inc., 2012 U.S. Dist. LEXIS 93856 (E.D. Pa. Feb. 24, 2012).

It is also worth noting that in September 2013, a New York attorney general fined 19 companies a combined $350,000 for posting false reviews.

Legal Solutions for False Review Removal


We have successfully worked with cyber investigators and used the court’s subpoena powers to identify anonymous competitors publishing false online reviews and to hold those competitors responsible for their actions under the Lanham Act.  Once we are able to identify the competitor that has posted false reviews, we can obtain an injunction from the court to submit to both the website hosting the false review and search engines, to facilitate removal of the reviews.

Thursday, March 9, 2017

Business Competitor Writing Negative Reviews - What to Do

Competitor is Writing Negative Reviews of My Business!

If you suspect another business in your category is out to trash your online profiles, there’s a good chance they are not going exclusively after you.

Spend a little time doing your homework to see if there is a pattern across several competitors. If you spot similar negative reviews within a tight timeframe, then go ahead and take screenshots; you will need them when escalating to the host site.

You may also want to alert the other businesses affected. The chances of false reviews getting removed are higher if multiple businesses escalate in association with a particular user.

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Lanham Act: False Advertising By a Business Competitor

Do I Have a Lanham Claim Against My Competitor for False Advertising? 

If your competitor’s advertising is false or misleading, you are not helpless. You might have a federal claim under Section 43(a) of the Lanham Act. Although the Lanham Act is often known as a trademark statute, it also protects businesses against the unfair competition of misleading advertising or labeling.

A plaintiff that prevails on a Lanham Act claim can obtain an injunction against the false or misleading advertising, as well as damages and, in certain cases, attorneys’ fees. Importantly, consumers do not have standing under the Lanham Act, only competitors.

The Supreme Court in POM Wonderful LLC v. Coca Cola, recently explained why the Lanham Act utilizes competitors as its enforcement mechanism: “Competitors who manufacturer or distribute products have detailed knowledge regarding how consumers rely upon certain sales and marketing strategies. Their awareness of unfair competition practices may be far more immediate and accurate than that of agency rulemakers and regulators.” Thus, the “Lanham Act draws upon this market expertise by empowering private parties to sue competitors to protect their interests on a case-by-case basis.” 

READ MORE >>

Sunday, March 5, 2017

Modern Imprint Internet Marketing | Methods, Techniques

4 Online Marketing Techniques That Will Get You the Results You Need


To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign. 

However, it is important to know the techniques that you have at your disposal before getting started. 

Choosing the right marketing method is the first step, while the second step is to implement it successfully. In that light, take a look at these top online marketing techniques that will help you generate the kind of traffic that your business needs.

Friday, February 24, 2017

Saturday, February 18, 2017

Modern Imprint | Internet Law | Section 230 of CDA

The Internet Has Grown Up, Why Hasn’t the Law? Reexamining Section 230 of the Communications Decency Act

"the greatest threat to a person’s reputation and online privacy is Section 230 of the Communications Decency Act (CDA). Enacted in 1996, the legislation provides that “[n]o provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” Section 230 of the CDA also includes a “Good Samaritan” provision, which provides that “no provider or user of an interactive computer service shall be held liable on account of…any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be obscene, lewd, lascivious, filthy, excessively violent, harassing or otherwise objectionable, whether or not such material is constitutionally protected.” The impact of Section 230 cannot be overstated. The law immunizes websites for the content published on their sites. More problematic, the law provides no incentive for websites to remove defamatory and harassing content or a mechanism to ensure compliance with takedown orders."

Wednesday, February 15, 2017

Modern Imprint Waltham MA | SEO, Google, YouTube, Marketing

Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement

"In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit."

Modern Imprint | Social Media Marketing

How to Stay Focused With Your Social Media Marketing

Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach.

It is important to be actively involved in building relationships with your community. This opens the doors to connecting with other influencers in your industry, which can lead to more prospects.
The key to a streamlined marketing plan is to stay focused on the social networks that matter the most to your audience. This begins with clear goals and regular assessments on your metrics in order to continue to improve. 
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Modern Imprint | Repeal Section 230 Petition

Petition: Repeal Section 230 of the United States Communications Decency Act

"Cyberbullying is an infinite number of times worse than in-person bullying because hundreds of thousands, millions, or more peple get to read and see by video the ugly and hurtful things that are being said to you or about you - even if what is said is untrue. 

Many children are commiting suicide as a result of online posts and many adults are losing their jobs as a result of false information that is published online. It is time for Congress to address this issue in a separate bill and remove the immunity given to website owners/publishers who allow defamatory posts to appear online at their websites. 

Only website owners/publishers have control over what their websites show. With this law, they can (and often do) refuse to delete libelous content in forum posts, ListServ posts, or any other "interactive computer services" as described in the law."

Wednesday, February 8, 2017

Modern Imprint | SEO | Marketing For Small Business

The SEO Advantages Enjoyed By Small Businesses

While larger corporations with bigger spending power might seem to dominate online searches, your small firm can still carve itself a niche

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure.
But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry.
Yet, as a small business, you shouldn’t be discouraged by your chances in the SEO world. The truth is that your business may have some inherent advantages over large corporations when it comes to being ranked on search engines. Let’s go over some of these advantages so you can learn how you may be able to gain the upper hand and outperform the big corporations in SEO.

Saturday, February 4, 2017

Modern Imprint | Mobile SEO | Mobile Marketing

3 Steps For Mobile SEO Success


Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.
This development shouldn’t come as a surprise to anyone – after all, over 60% of search engine queries are submitted on mobile devices. That number is only growing as mobile devices, apps and friendly websites become more robust, useful and affordable. The effect of this is that brands must migrate to where their customers are. Just as you wouldn’t pick a brick-and-mortar location that wasn’t popular with your audience, if you ignore mobile marketing and advertising, your customers will pass you by in favor of more available and visible brands. This applies to every industry, from the more obvious e-commerce brands to lawyers and safety training companies.
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:

Wednesday, February 1, 2017

False Reviews | Business Competitors | Lanham Act

False Advertising under the Lanham Act 

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act. The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is. 15 U.S. Code § 1117(a).

Credit: LinkedIn.com

Monday, January 30, 2017

Business Competitors | False Reviews | Libel Lawsuits

Bogus Online Reviews: Competitor v. Competitor 

The First Amendment serves up a whole lot of freedom, so defamation cases aren’t the easiest to win. The exception? When plaintiffs can prove that their competitors are behind the disparaging reviews.

Online Trade Libel Lawsuits Over Internet Consumer Reviews Are On The Rise.

READ MORE: Click Here

Saturday, January 21, 2017

Modern Imprint | Social Media Marketing


Social Media Management Services


GREATER BRAND VISIBILITY VIA SOCIAL MEDIA!

Having active social media accounts can increase brand visibility and generate customer growth. Regular updates to FacebookTwitterInstagram and Google Plus engages your business with customers in real time - the more active, the more visible your brand becomes.

Service Features:
• Optimize Social Media Pages: Build Facebook and Twitter Profiles
• Daily/Weekly Facebook Posts
• Daily Twitter Tweets
• Daily/Weekly Google Plus Posts
• Company (Brand) Monitoring - keep track of business reviews and mentions online
• Blogging - daily, weekly blog posts

We Highly Recommend For Best Results:
· Facebook Marketing/Engagement - Weekly Postings
· Twitter Marketing/Engagement - Daily Tweets
· Instagram Marketing/Engagement - Daily Postings

Get in Touch about our Social Media Management Services

Please visit our main website: www.modernimprint.com

Email: info@modernimprint.com


#SMM #SocialMediaMarketing