Friday, February 24, 2017

Saturday, February 18, 2017

Modern Imprint | Internet Law | Section 230 of CDA

The Internet Has Grown Up, Why Hasn’t the Law? Reexamining Section 230 of the Communications Decency Act

"the greatest threat to a person’s reputation and online privacy is Section 230 of the Communications Decency Act (CDA). Enacted in 1996, the legislation provides that “[n]o provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” Section 230 of the CDA also includes a “Good Samaritan” provision, which provides that “no provider or user of an interactive computer service shall be held liable on account of…any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be obscene, lewd, lascivious, filthy, excessively violent, harassing or otherwise objectionable, whether or not such material is constitutionally protected.” The impact of Section 230 cannot be overstated. The law immunizes websites for the content published on their sites. More problematic, the law provides no incentive for websites to remove defamatory and harassing content or a mechanism to ensure compliance with takedown orders."

Wednesday, February 15, 2017

Modern Imprint Waltham MA | SEO, Google, YouTube, Marketing

Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement

"In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit."

Modern Imprint | Social Media Marketing

How to Stay Focused With Your Social Media Marketing

Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach.

It is important to be actively involved in building relationships with your community. This opens the doors to connecting with other influencers in your industry, which can lead to more prospects.
The key to a streamlined marketing plan is to stay focused on the social networks that matter the most to your audience. This begins with clear goals and regular assessments on your metrics in order to continue to improve. 

Modern Imprint | Repeal Section 230 Petition

Petition: Repeal Section 230 of the United States Communications Decency Act

"Cyberbullying is an infinite number of times worse than in-person bullying because hundreds of thousands, millions, or more peple get to read and see by video the ugly and hurtful things that are being said to you or about you - even if what is said is untrue. 

Many children are commiting suicide as a result of online posts and many adults are losing their jobs as a result of false information that is published online. It is time for Congress to address this issue in a separate bill and remove the immunity given to website owners/publishers who allow defamatory posts to appear online at their websites. 

Only website owners/publishers have control over what their websites show. With this law, they can (and often do) refuse to delete libelous content in forum posts, ListServ posts, or any other "interactive computer services" as described in the law."

Wednesday, February 8, 2017

Modern Imprint | SEO | Marketing For Small Business

The SEO Advantages Enjoyed By Small Businesses

While larger corporations with bigger spending power might seem to dominate online searches, your small firm can still carve itself a niche

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure.
But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry.
Yet, as a small business, you shouldn’t be discouraged by your chances in the SEO world. The truth is that your business may have some inherent advantages over large corporations when it comes to being ranked on search engines. Let’s go over some of these advantages so you can learn how you may be able to gain the upper hand and outperform the big corporations in SEO.

Saturday, February 4, 2017

Modern Imprint | Mobile SEO | Mobile Marketing

3 Steps For Mobile SEO Success

Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.
This development shouldn’t come as a surprise to anyone – after all, over 60% of search engine queries are submitted on mobile devices. That number is only growing as mobile devices, apps and friendly websites become more robust, useful and affordable. The effect of this is that brands must migrate to where their customers are. Just as you wouldn’t pick a brick-and-mortar location that wasn’t popular with your audience, if you ignore mobile marketing and advertising, your customers will pass you by in favor of more available and visible brands. This applies to every industry, from the more obvious e-commerce brands to lawyers and safety training companies.
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:

Wednesday, February 1, 2017

False Reviews | Business Competitors | Lanham Act

False Advertising under the Lanham Act 

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act. The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is. 15 U.S. Code § 1117(a).