Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.
According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.
For a small business, SEO is essential because it helps drive more people to their website. But as the survey reveals, businesses are making some common mistakes that have an adverse effect on their website’s SEO.
For example, 38 percent of surveyed respondents wrongly believe keyword stuffing is a good thing. Twelve percent incorrectly think it’s okay to publish duplicate content that has been copied and pasted from another website or page.