SEO Content and Convergence: Content Marketing Strategy
It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.
Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results. When the art of content marketing combines with the science of SEO disciplines, marketing success is truly guaranteed.
The convergence of SEO and content marketing has been a topic of conversation for many years, and now the fusion is finally happening. Case in point, BrightEdge (my company) recently surveyed 250 digital marketers from leading global brands and found that 97 percent of marketers surveyed believe that SEO and content have become more integrated and/or are converging into a single function, with only 3 percent viewing them as separate disciplines.