5 Best Practices of Social Media Marketing
Build Trust in your Brand
According to Cairns, most people are looking for brand recommendations and social media allows this easily through user generated content. Since people can share their thoughts about any brand on social media, it makes it easier for them to trust a brand if it gets a positive reaction on the platform.
Look closely at user Generated Content
Cairns also believes that it’s more challenging for brands to promote on social media because the brand is not in total control of the content that gets generated. However, in her view, the user generated content can provide crucial insights to brand owners and help them approach their audience in a more targeted way.
It’s all about the Right Strategy
Social media marketing success is the outcome of well planned strategy, says Cairns. She believes that it is important for marketers to know what they want to achieve, to be able to differentiate between brand awareness and engagement, and above all, to know how to choose the right social media platform to target their audience.