The Importance and Impact of Influencer Marketing in 2017
Why Influencer Marketing?
Influencer marketing is making a splash. Many thought it was just a fad and would vanish soon, but it is growing rapidly. Let us see some reasons why influencer marketing is important:
- Almost every company is using it to reach their target audience quickly.
- An efficient way to enter the target market quickly and reach the real audience.
- An alternative to paid ads and more efficient.
- High ROI because of targeted exposure.
- A great strategy to position the brand image and identity.
- The safe way to market the product or service through trusted people in the industry.
- A known personality talking about your product sells better than a text with a clickbait call to action.
What Makes a Great Influencer?
Personal branding and building authenticity are two important factors everybody should consider while becoming an influencer. Being yourself, putting in a lot of time and effort in something you believe and passion is not enough. You need to have a social media presence and should be able to share your thoughts out confidently on these social media platforms. Once you know you have built a decent follower base, it is time to become a great influencer.