Thursday, July 13, 2017

Influencer Marketing: Personal Branding, Building Authenticity

The Importance and Impact of Influencer Marketing in 2017

Why Influencer Marketing?

Influencer marketing is making a splash. Many thought it was just a fad and would vanish soon, but it is growing rapidly. Let us see some reasons why influencer marketing is important:
  • Almost every company is using it to reach their target audience quickly.
  • An efficient way to enter the target market quickly and reach the real audience.
  • An alternative to paid ads and more efficient.
  • High ROI because of targeted exposure.
  • A great strategy to position the brand image and identity.
  • The safe way to market the product or service through trusted people in the industry.
  • A known personality talking about your product sells better than a text with a clickbait call to action.
What Makes a Great Influencer?

Personal branding and building authenticity are two important factors everybody should consider while becoming an influencer. Being yourself, putting in a lot of time and effort in something you believe and passion is not enough. You need to have a social media presence and should be able to share your thoughts out confidently on these social media platforms. Once you know you have built a decent follower base, it is time to become a great influencer.

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