Using social media as a marketing tool is an easy and cost-effective way for businesses to create a personalized bond with their customers while also making an impression in their industry. In fact, social media’s influence is so far-reaching that it is now being used for customer services and public relations.
Some of social media marketing’s advantages include the following:
- Easy to use and cost-effective
- Improved site traffic and search engine rankings
- Personalized audience interaction
- Wider audience reach
- Access to customer insights
But this doesn’t mean that digital platforms doesn’t come with its own set of disadvantages. Some of its common pitfalls are the following:
- Time-intensive
- Risk of brand and reputation damage
- ROI may be difficult to quantify
