Saturday, June 17, 2017

Marketing Strategy | Build SEO in Google

4 Strategic Steps to Build SEO in Google

Pay Close Attention to the Content You Generate

The content you generate for your website will have an impact on your SEO ranking in Google, so don’t underestimate how powerful it actually is. Content development works beautifully for both search engines and visitors to your website. The more relevant content you generate, the more likely visitors will spend more time on your website. Search engines make note of that and will use more of your web pages in the search engine index – thrusting your ranking upwards. A reputable search engine optimization company suggests that your content should include:
  • Creation of blog posts about topics related to your website’s business.
  • Industry articles and white papers that elevate your authority as an industry expert.
  • How to guides and tutorials showing visitors how to follow your desired call to action.
  • Videos, pictures, podcasts and infographics to demonstrate visual power on your website.
  • General articles covering topics related to your business.
Creating high-quality content for your website takes time and money, but the effort is well worth it when you see it translate into tangible results for your business. Search engines like Google love good content and visitors will find it easy to navigate through your website.

SEO - Content Marketing | Internet Marketing Strategy

SEO Content and Convergence: Content Marketing Strategy 

It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.

Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results. When the art of content marketing combines with the science of SEO disciplines, marketing success is truly guaranteed.

The convergence of SEO and content marketing has been a topic of conversation for many years, and now the fusion is finally happening. Case in point, BrightEdge (my company) recently surveyed 250 digital marketers from leading global brands and found that 97 percent of marketers surveyed believe that SEO and content have become more integrated and/or are converging into a single function, with only 3 percent viewing them as separate disciplines.

Social Media Marketing | Social Media Tips

5 Best Practices of Social Media Marketing

Build Trust in your Brand

According to Cairns, most people are looking for brand recommendations and social media allows this easily through user generated content. Since people can share their thoughts about any brand on social media, it makes it easier for them to trust a brand if it gets a positive reaction on the platform.

Look closely at user Generated Content

Cairns also believes that it’s more challenging for brands to promote on social media because the brand is not in total control of the content that gets generated. However, in her view, the user generated content can provide crucial insights to brand owners and help them approach their audience in a more targeted way.

It’s all about the Right Strategy

Social media marketing success is the outcome of well planned strategy, says Cairns. She believes that it is important for marketers to know what they want to achieve, to be able to differentiate between brand awareness and engagement, and above all, to know how to choose the right social media platform to target their audience.

Sunday, May 28, 2017

Virtual Reality, Artificial Intelligence | Marketing, Technology

Virtual reality: A New Technology Revolution

Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for the future.

The dynamic between brands and customers has reached a tipping point, and all signs point to a technology revolution that will yet again reshape the customer experience. People have made clear their preference for online and mobile commerce and in response, companies are moving further away from real-life, human interactions in favour of advanced self service. So it is no surprise that large proportions of sales and marketing leaders are citing Virtual Reality and Artificial Intelligence as the biggest game-changers in communication for 2017 and beyond.

Self Service Gets an Upgrade

From VR dressing rooms on a retailer’s website to intelligent chatbots on a telecoms company’s service portal, merchants are already finding ways to make the customer experience more convenient and familiar to consumers whose primary communication platforms have become messaging apps and social networks.

AI and VR have the potential to greatly enhance the customer experience but brands must ensure they are set up to succeed. Unless these technologies are underpinned by an overarching data strategy that unifies and organises customer and prospect data, they will only deliver a fraction of their potential. Brands will always look to experiment with new technologies as they try to find ways of delivering innovative and memorable experiences for their customers, but they need to ensure that they are able to truly understand their customers first. Having the right data will enable organisations to deliver a better, more personalised experience to their customers and deliver the right message to the right person at the right time on the right channel – through VR, AI, on social or otherwise.

Influencer Marketing - Generation Z | Millennials

3 Ways To Pick The Right Influencers When Marketing To Generation Z

What does it take to reach Generation Z? It’s pretty simple, actually: Don’t make it look like an advertisement!

Generation Z is the generation currently between high school and college, born in the late 1990s through the mid-2010s. It is the first generation to be born into the mature digital age. While Millennials (their slightly older counterparts) have memories of life before AOL Instant Messenger, Gen Z’s childhood consisted of iPad games and smartphones.

You can’t expect old advertising tactics to work on these young, digital natives. It doesn’t matter how amazing the camera, how beautiful the shots, how clever the copy — if it sounds like an ad, Gen Z is gone and paying attention to something else until it’s over.

What many big brands and businesses don’t seem to understand is that Gen Z has grown up in an era of vulnerable YouTubers and confessional bloggers. They don’t just watch TV; they watch their favorite vloggers.

This is why influencer marketing has become so popular with younger consumers. Brands are beginning to realize that in order to reach these new viewers, they need to share their message where Gen Z is looking: on their smartphones and social media feeds.

But even though influencer marketing is still fairly new (five years ago, the thought of paying a social influencer 6-plus figures to mention your brand or wear your logo was unheard of), the landscape has already begun to change drastically.

Influencer marketing has been proven and scaled, which means it is becoming more refined. In fact, according to VentureBeat, 75% of marketers use influencer marketing in their overall strategy. Influencer marketing is no longer uncommon. The key is to utilize influencers the right way.

So, how do you use influencers when marketing to Gen Z? Here are three tips.

Saturday, May 20, 2017

Social Media | Social Media Marketing, SEO

8 Ways To Use Social Media To Promote Your Company

Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media.

Social media is an awesome, cost-effective way to market your company and build a relationship with your potential customers. It can (and should!) be used by virtually any business, regardless of its size or industry.

Although social media can bring a number of great benefits, using these platforms effectively can be a bit overwhelming. To help you, I’ve put together a list of 8 ways you can use social media to promote your company and build an enduring relationship with your audience.

Why Should You Use Social Media?

The emergence and widespread use of new technology have changed many aspects of modern culture, including our shopping habits. Consumers spend a huge amount of time on social media every day, and savvy companies are taking advantage of this. Aside from being cost-effective, promoting your company on social media has many advantages, some of which include:
  • Giving your company personality
  • Sharing your knowledge
  • Becoming a thought leader in your industry
  • Building brand awareness
  • Generating more traffic for your website
  • Improving SEO
  • Increasing loyalty levels
Another great reason to use social media is the emotional aspect. Because social media is a source of entertainment and interactive leisure, consumers are more open-minded and receptive to your marketing efforts, contrary to traditional marketing channels.

Ways to Use Social Media to Promote Your Business

You can promote your company through social media in many different ways. That being said, you have to pay a lot of attention to your audience and your industry. Creating buyer personas, or fictional depictions of your perfect client, will help you set the right tone for your posts and the content you share.

Social media marketing campaigns can be very effective, especially if they are used as a part of a bigger marketing scheme, like an inbound marketing strategy. Here are some of the most effective ways to use social media as a stand-alone strategy or as part of a bigger scheme.