Friday, April 6, 2018

Social Media Marketing | Social Media Strategy

The Six Biggest Challenges Facing Social Media Marketers

Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.

The report was based on data from a survey of 344 social media marketers from around the world who work for companies with more than 10 employees. Half of the respondents work for B2B firms and half work for B2C firms.

Some 26% of social media marketers say not having enough human and financial resources is their biggest challenge.

Other top challenges include not having a formal strategy (24% of respondents say so) and building followers and influencers (24%).

Those are followed by tracking results (17%), keeping up with changing features on social platforms (4%), and selecting the right social channels to market on (3%).

GaryVee: Motivation For Entrepreneurs | Gary Vaynerchuk

SEO | Omni Channel Marketing

SEOs Role in Omni Channel Marketing

Over the past few years, SEO has made a resurgence in the world of digital marketing. It’s not because SEO stopped working or was no longer relevant, but more so because it was previously ignored. After the major update known as Hummingbird, many companies that once outsourced their SEO to less than reputable companies, found that many of their “black hat” tactics no longer worked. As Google and the other major search engines have evolved, so has the role of SEO. SEO can no longer be done in a silo. It must be integrated into the digital marketing strategy as a whole.

Today’s consumer is overwhelmed with messages. Whether it comes from traditional sources like radio and TV or the internet via social and search ads, marketing is everywhere. Because of this neverending marketing and sales cycle, people have generally become much better at ignoring the noise.

That’s why many in the industry say that a brand needs 6-8 touches before they become a viable sales lead. In an article from SalesForce, they explain, “Today’s consumers are also increasingly immune to traditional advertising and sales methodologies, meaning they conduct more independent research and take more convincing before they’re sold on making a purchase.’

In order to reach customers more effectively, many brands today are opting for an omni-channel marketing strategy. This is not to be confused with multi-channel marketing. John Bowden, Senior VP of Customer Care at Time Warner Cable put it this way

“Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Simply put, omni-channel is multi-channel done right!”

While many brands use multiple channels to reach out, very few ensure that the hand-off and interactions between the channels are fluid. This results in a disjointed experience and engagement drop off. So you may be asking, what does SEO have to do with all this?

SEO Strategy - How to Improve Your SEO

Four Key Components Of A Successful SEO Strategy

Improving Your SEO

Let’s get into some specifics. Responsive website design is vital to a good user experience. When websites do not function well on smartphones, users will quickly leave the site to locate a search result that does. What’s worse is Google analyzes and records this user behavior. Websites with high bounce rates will lose their rankings and be kicked off of Google’s first page. If you’re a small business owner, you should request feedback right away from your customers. If they say your mobile website is confusing or unpleasant, you need to act immediately to remedy the situation.

The importance of having a good reputation is as old as time. As such, having a good online reputation is an indispensable asset to any business. Online reviews are the manifestation of a company's reputation, and they’re now the most significant ranking factor for local businesses. The reason companies with more quality reviews outrank companies with fewer or no reviews is because Google assumes that consumers would prefer to work with highly-rated businesses. If your company’s website is not ranking well, take a look at your reviews. Do you have a place for customers to leave reviews online? Do you have an effective strategy in place to acquire feedback from clients?

Finally, quality content distribution is another avenue for increasing rankings on today’s top search engines. For small businesses, the most beneficial type of content often comes from their own websites, blogs, social media posts, videos and newsletters. When companies produce meaningful content designed to truly inform and bring value to users, they enhance their website’s rankings. Companies that do not create quality content associated with their online presence are pulling the rug out from under themselves. Marketers and companies of all sizes alike should be laser-focused on producing genuine online content on multiple platforms.

Social Media Marketing Tips - Entrepreneurs

13 Social Media Marketing Tips You Can Use Today

Social media marketing keeps getting harder. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my business page? How do I stand out in the crowd? And more.

Integrate these tips into your routine today to improve your reach.
  1. Double check graphic sizes before having your graphic designer create any graphics for your ads as they are always changing. My current favorite source is on Dreamgrow. If you use a program such as Canva, their templates are usually current with size requirements.
  1. Graphics of people often convert better than graphics of things. Think about what you relate to most. Is it interesting people or objects? Now how does that apply to your target audience?
  1. Social media marketing is about the conversations you can start or join that advance engagement. Ask meaningful questions and reply to your followers.
  1. If you choose to boost a post or use paid ads, narrow your target. For example, instead of Men and Women in the U.S. between 18 and 65, target Women in the Southeast. between the ages of 30 and 50. This should reflect your target market. You’ll get more engagement, get more results, and reduce costs.
  1. Try boosting blog posts on Twitter instead of Facebook, Twitter has a lower cost per click. If you’re successful, then do it on Facebook too.

Social Media Tips - Brand Strategy - Instagram Stories

Top social media tips: Brands get better organic visibility with Instagram Stories

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding – brands are still looking for ways to get in on the action. And brands that haven’t jumped on the Stories train just yet may be missing out on some major engagement.

The popularity of Instagram Stories has exploded since their 2016 debut. In fact, Instagram Stories growth hasn’t slowed down since – boasting 300 million daily active users as of today. Of course, it comes as no surprise that these short clips have become a social media favorite.

However, when it comes to new formats brands sometimes struggle to keep up with user-demand. Many brands understand that Stories are one of the hottest new trends on social but can’t decide if Stories are worth the amount of resources that are invested into creating them. After all, each Story only sticks around for 24 hours.

To find out how Stories stack up against Organic posts Socialbakers took a look at content from more than 1,100 Instagram Profiles. Our conclusions? These time-sensitive clips have BIG potential.

Tuesday, March 27, 2018

Local SEO | Customer Engagement | Google My Business

Local SEO in 2018: 12 Tips to Build Local Engagement

Local search is undergoing a few challenges, including review spam and listing spam. But Google is making steps to address them.

“Spam is like whack-a-mole,” according to Dana DiTomaso. “Spammers try new stuff, Google smacks it down.”

To improve the quality of its listings, Google introduced the Local Guide program where people provide relevant information about local businesses to Google.

When people search for businesses, visit their location and review them from your Android phone – all with your Location Services turned on, then Google knows where you’ve been.

Most people only have one phone and searching for a business, going there, and reviewing it are all measures of local engagement taking place on mobile.

What’s more, it’s hard to fake location data.

Currently, local search comprises of about one-third engagement, one-third local data, and one-third traditional SEO.

But in the future, DiTomaso said, engagement will become a more significant factor for local SEO – as it is the best way how Google can differentiate the quality of businesses.

Google knows so much about people – from the topics you’re interested in and the videos you watched, to the places you went to, and the things you said.

Through these bits of information, Google has a complete snapshot of your engagement with the world.
How to Focus Your Tactics on Building Engagement

We already know how to build citations so we should now shift our focus to building engagement.

Here are a few tips on how to do it.

1. Review Your Knowledge Panel

It is your basic health check so regularly review if the info in your knowledge panel are accurate and update them when necessary.

2. Check Your Google My Business Timeline

Google has rolled out a Q&A feature where people ask questions but business owners don’t get notified. This is an important feature to pay attention to.

Prospective clients are already reaching out to you and all you need is to respond.

3. Keep Your Email Newsletter Interesting & Consistent

You don’t want your customers to unsubscribe.

4. Make Your Transactional Emails Worth Reading

No one likes to be sold to.

Try to add value to your transactional emails so that subscribers appreciate it.