Saturday, May 19, 2018

Digital Marketing Trend Insights For 2018

Advice For Entrepreneurs | Daymond John

Website Marketing Tips - Page Speed, Optimization

How To Optimize Page Speed To Master SEO

Keyword research, engaging content and link building are at the top of everyone’s search engine optimization (SEO) to-do lists, but page speed is an equally important factor that is often overlooked. Marketers shouldn’t lose sight of page speed, as Google has been using it as a determining factor in search results since 2010.

Until recently, these speed factors were only applied to desktop searches. That will no longer be true after Google announced that page speed will be a factor for mobile search results beginning in July.

The following are some basic tools and guidelines to get you started on building a faster website that ranks higher and provides a better user experience for your visitors.

Establish a Baseline.

Before you start improving your page speed, establish a baseline to find out where the biggest opportunities are. Google provides a PageSpeed Insights tool that analyzes webpages and assigns them scores up to 100 for both mobile and desktop. It also suggests optimizations that can improve page load times.

Once a score has been established and opportunities have been identified, progress can be made toward blazing-fast load times.


Content Marketing Tips | SEO

21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions



Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.

According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more conversions, more leads, more sales) into smaller, achievable tasks is the way to smash them.

content marketing, seo

It’s true: The little things add up to Big Things.

In that spirit, here’s a list of 21 quick, dirty, actionable tips that can help you get more traffic and conversions from your content marketing today.

Try one, try a handful, or try them all – each will help you reach your content marketing goals.

Small Business Marketing Tips

Further your Reach with Small Business Marketing Tips

Businesses need to ensure they can reach all types of customers. Advertising is essential in any successful business. Using social media and newspapers, you can contact more customers and do so in a economical fashion. There are numerous methods to enhance your outreach. Following are some ideas that will help your marketing skills.

If you have not created a webpage for your business, you should. Creating a webpage and a Facebook page allows you to reach your target audience and let them be advised of your services. There are several free website builders where you can create your page for free. According to, are a few rated in the top ten and are easy to maneuver.

Once you have created these two pages, you are on your way to successfully contacting more customers. You can offer sweepstakes and giveaways with your newly created pages. This would cost you the merchandise, but in the long run, you will be building your customer base. You can enhance the customer experience by creating customer surveys. Getting feedback on their experience will ensure that you can improve their shopping and loyalty.


Small Business Tips | Social Media; Local SEO

10 Ways to Move Beyond the Marketing Basics

If your business already has the basics of social media and email marketing down, then it’s time to take your marketing efforts to the next level. Members of the online small business community have honed their expertise in these various areas over the years. And now they’re sharing some of their top insights. Here are 10 community tips for moving beyond the marketing basics.

Optimize Your Google My Business Description

If you want people to be able to find your business online, then you need to optimize your Google My Business Listing. Your description is a big part of that. So take a look at the tips in a recent BrightLocal post by Ben Fisher to see how you can make your business even easier to find through search.

Get the Keys to Process Improvement

In order to make your business as efficient as possible, you need to have effective processes in place. You probably already have some processes outlined, but there might be room for improvement. Here, Sonia Pearson of Tallyfy offers some tips.


SEO Tips - Boost Organic Traffic | Neil Patel