Saturday, August 12, 2017

Gary Vaynerchuk - Entrepreneur | Business Strategy

Marketing Tips - Gen Z - Social Media

10 Tips For Marketing To Gen Z On Social Media

Generation Zers were born between 1995 to 2012. They are an ambitious, entrepreneurial and multicultural generation that tends to embrace technology and change. They are also the first generation to have never spent a single day without the internet, cell phone or computer.

For marketers, Generation Z holds a great deal of potential. They are slightly more numerous than millennials and already have $44 billion in buying power. That number will only get larger with time as members of Gen Z move into the workforce.

Members of Gen Z spend an average of 74% of their free time online, according to a study cited in Forbes. That means that social media is one of the best channels to connect with Gen Z, since they are already there in great numbers. Here are 10 tips to keep in mind when marketing to Gen Z via social media.

Social Media Marketing | Social Media Tips - Gen Z

4 Social Media Marketing Tips Gen Zers Should Learn

Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.

Generation Z is at the forefront of social media -- they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront. 

Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.

However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.

The fast growth of Moreira’s recording company and the success of its artists is a result of several factors, with a solid social media marketing strategy leading the way. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.

Digital Marketing | Video, Content, Applications

5 Digital Marketing Trends Your Business Needs to Try

In order for your business to keep growing in the digital marketplace, you've got to develop a marketing strategy that keeps up with the technology.

We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout.

Take for example, the Pokémon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while a series of technical and safety-related missteps led to its slowdown, it quickly clued marketers into the possibility of augmented reality.

On the flipside, mobile app Snapchat has held strong in the social media realm since its release in 2012. This social media starlet has clued marketers into the power of expiring content, so much so that it was offered (and rejected) a $3 billion buy-out from Facebook.

But, what the rise and fall of these digital stars tell us is that new technologies are rapidly evolving, right alongside the wants and needs of consumers. And in order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. Here, we take a look at five of the biggest digital marketing trends for 2017 to help you get started.

SEO | SEO Tips - Make PDFs SEO Friendly

10 Tips to Make Your PDFs SEO Friendly

Optimizing PDFs for SEO, however, remains a largely untapped opportunity.

Google can crawl, index, and rank the documents, but simple best practices are often under-utilized or just unknown.
PDF documents often contain a large amount of rich content that Google is able to index, which should really make them perfect fodder for SEO campaigns.

However, optimizing PDFs for search requires SEOs to follow a slightly different set of rules. The framework is broadly the same as a typical SEO approach, but the details differ in some crucial ways.

PDFs are also used to house a specific type of content and, as such, attempts to optimize these documents must bear that in mind.

Follow the 10 tips below and you should have a much better chance of gaining SEO traffic from PDFs.

Saturday, July 29, 2017

Marketing - Marketing Strategy | Advertising, Networking

The Many Ways You're Marketing Even When You Don't Even Know You Are

The less your marketing resembles advertising the closer the connection you'll make with your customers.

Businesses work hard to create effective marketing campaigns, coming up with strategies carefully crafted to promote their brands both online and off.

But whether you realize it or not, you can promote brand awareness even when you’re unaware of it. A company’s image starts with its leadership and spreads to its employees and the work they do.

Here are some effective ways you build and grow brand awareness in ways you may not have considered.

Social Media Marketing | Artificial Intelligence

New AI-Based Tools Are Transforming Social Media Marketing

With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social channels, marketers can often get overwhelmed. Throwing more bodies at the problem doesn’t usually help much so marketers are beginning to explore AI-based tools to help them better leverage the power of social media.

As a participant in this growing technology category, Lux Narayan, CEO of Unmetric, an AI-powered social media metrics company, has been following the category closely. Narayan admits “The whole social space has a lot of noise. It's very difficult to disambiguate one company from the other.  But I think there are distinctive patterns in what companies do. And indeed, in where they're starting to deploy AI within each of those subdomains. More specifically, they fit into six broad areas within social.”

According to Narayan, the six areas of social media marketing being impacted by AI are:

1. Content creation: “People are creating content at the speed of culture. And that's a cadence for marketers that we've haven't seen before. 20 years back the average brand would do one campaign every six months and now they do six campaigns a month. That's a lot of content. We're seeing interesting applications of AI being used in content creation.” says Narayan. On his watch list is Twizoo, a social content platform that uses artificial intelligence to automatically discover and display user generated social media content across a brand’s website.

2. Consumer intelligence: “This is essentially pulling out the needles from the haystack,  filtering out signals from noise and finding interesting relevant signals for a brand that it can take forward into actionable insights,” he adds. Converseon is a digital consultancy uses a machine-learning platform to gain insights from social and voice-of-customer data.

3. Customer service: Narayan continues, “There's a lot of experimentation but we're seeing interesting things happening in the chatbot space where it's either a machine replacing or augmenting what a human is doing.” He is keeping an eye on Conversocial, a platform that makes it easier for customers to get help through social, mobile channels.