Saturday, December 8, 2018

How AI Will Revolutionize Marketing

4 Ways AI Will Revolutionize the Marketing Industry

Artificial intelligence (AI) technology is here — and it’s long overdue. The technology is rapidly gaining traction and becoming a prominent force within several industries. 

Transformation 1: Machine Learning.

Artificial intelligence technology is becoming increasingly accessible to the average consumer, allowing them to better understand and engage with multimedia content.

Machine learning technology is at the core of this revolution. Vendors such as Amazon Web services (AWS) have developed machine learning tools empowered by artificial intelligence that easily within the grasp of any organization.

Digital advertising agencies, for instance, use the resource optimize the advertising budget across multiple touch points. The vendors even set up mock scenarios so that marketing executives can easily understand how to make the most of the technology

Transformation 2: The Leveraging of Big Data to Identify Equality Gaps.

In the context of artificial intelligence, important to understand how to provide digital access for all when it comes to fairness and inclusion.

As with previous technologies, artificial intelligence is becoming increasingly affordable. Analyst forecasts that the technology to analyze and evaluate large stores of information will soon be within the financial grasp of the average citizen and business owner.

In the meantime, individuals and enterprises must maintain control and security of their data. For instance, data owners can delineate what information they make available to the public and what information they keep private or in-house.

Furthermore, people and organizations can promote inclusion and fairness by supporting open source development across all phases of AI implementation. Additionally, the public must take advantage of free AI training to stay informed about and effectively leverage the technology.

Social Media Tips For 2019

6 Tips to Improve Your Social Media Presence in 2019

There are 335 million users on Twitter, 1 billion users on Instagram and a whopping 2.23 billion users on Facebook. A lot of people who could become your customers are hanging out on social media.

You may already have a social media account, but are you getting tons of new followers each month who are interacting on your platform? If not, you need to step up your social media game.

Whether it's on Facebook, Instagram, Twitter or LinkedIn, growing your social media presence is important to get your business in front of more consumers and make more sales. With some simple tips, you can turn your lonely social media accounts into popular communities bustling with activity.

Get ready for your popularity to explode next year. Here are six tips for improving your social media presence in 2019.

Rank No. 1 on Google in 2019 | Neil Patel

Naveen Jain's Top 10 Rules For Success

Social Media Strategy | Neuroscience

How to Improve Your Social Strategy Using Neuroscience
Social media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy?

Social media has reached a point to affect our communication, our mood, and our behavior.

More and more people are increasing the time that they spend on social media. It has now become part of our daily routines, especially through the use of our smartphones.

There are also several studies finding a link between increased social media usage and a negative impact to our health.

However, not everything is discouraging. And neuroscience can help us understand our behavior when accessing different social networks to improve our habits.

As we get more hooked into social media, brands are looking for the best ways to connect with us.

How can you stand out when the competition is constantly increasing?

Neuromarketing, or marketing with the help of neuroscience, can be the key to an effective social media marketing strategy in 2019. HeyHuman, a behavioral communications agency shared their findings during Social Media Week London.

They’ve talked about the power of neuroscience by analyzing participants’ behavior and how it relates to social media usage to draw some interesting insights around our social media habits.

If you want to improve your brand’s social media success, here are some useful tips to keep in mind around everyone’s online habits.

Influencer Marketing 2019

10 Influencer Marketing Trends to Keep Your Eye On

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world.

Unlike celebrities, influencers can come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands. Influencer marketing is less direct than traditional forms of marketing, but when done well, it creates an authentic way of connecting with customers.

And it’s growing by leaps and bounds every year. Influencer marketing is poised to reach between $5 billion and $10 billion by 2022. As more businesses begin to experiment with influencer marketing, it continues to evolve and adapt to the market. So, before you set out to build your next influencer campaign, here are 10 trends you need to keep your eye on.

Thursday, November 22, 2018

Marketing | Thanksgiving 2018

5 Things Marketers Can Be Thankful for This Thanksgiving

Here are five things I think marketers can be thankful for this Thanksgiving.

1. We no longer need to send generic batch and blast emails

Ah, the batch and blast email. As a consumer, I’m definitely over them. The companies I regularly interact with should know me. They should be able to send me emails that make sense to me personally — not send me a new email every day with the hope that one will stand out to me.

Luckily, marketers don’t need to rely on this tactic anymore. They can personalize the content of their emails to each individual the moment the email is opened. They can send emails that are triggered based on certain criteria — which make the email much more relevant when it’s received. And they can send smarter bulk emails that determine the cadence of email sends based on how each person engages with that company’s emails.

With all of these capabilities at their fingertips, marketers can be thankful they aren’t forced to send generic emails any longer.

2. We can use machines to identify each person’s interests and preferences

Can you imagine if you had to personally sift through all the data you collect on each of your customers or shoppers to figure out what each person is interested in? It would be exhausting, not to mention impossible if you do business with more than just a few people.

Thankfully, machines can sort through all the data you have acquired on each person — from deep behavioral data you pick up from their interactions with you across channels, to attribute data you collect across systems in your company, to survey response data you have gathered in the past — to uncover each person’s interests, needs and preferences.

You don’t have to wait for each person to tell you that she prefers the color blue or is interested in solutions for small businesses. You can infer that information from everything you already know about her.

3. We don’t have to pick one single message to feature on our homepages

Deciding what message or promotion to feature on your homepage is a big task. You want to be as relevant as possible to anyone that might land on that page, but you don’t want to be so generic that you end up not saying anything substantive.

The good news is that we no longer need to pick one single message to display on the homepage, or any other key area of a website. You can personalize the content to each of your key audiences — or even to each individual — instead.

Do you want to show one message to enterprises and one to small businesses? One to first-time visitors and one to returning visitors? One to shoppers of one category and one to shoppers of another? That’s all possible.

It’s even possible for machines to pick the message or promotion that makes the most sense for each individual person.

With all of those capabilities at your fingertips, there’s no reason to waste such an important area of your site with irrelevant or completely generic content anymore.