Monday, September 4, 2017

Social Media Marketing | Social Media Strategy

The Next 6 Things You Must Do to Win Customers Through Social Media

When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first. However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game. Without social media as part of your digital marketing strategy, there is no way that you’re going to succeed. There are thousands of potential customers on social media networks who are just waiting to hear about your business. And if you don’t get out there and engage with them on social media, then your competitors are going to be the ones who do. That means tons of lost potential business for your company.

How to Use Social Media for Marketing

Even if you understand the importance of social media, you might be confused about how to start up your social media marketing strategy. That’s why this article down below is going to take you through the things you need to know about social media marketing and how you can gain more customers from these activities. Keep reading to learn more about how to use social media for marketing and to push your company forward.

Understand Who You’re Trying To Target

The first thing that you’ve got to understand about social media is that not everyone is going to be interested in your product. There are just going to be people who are not in your right target audience. Your marketing team needs to first understand what your target audience is and then you can go on to figure out how you’re going to reach them. For example, if you are selling outdoor camping equipment, why would you be targeting those people who are not interested in camping or who can’t get out and camp? Narrow down that target group and then everything else about your strategy is going to flow from there.

In fact, did you know that you can specifically target your audience through advertising on social media networks like Instagram and Facebook? Through their advertising functions for businesses, you can write that you are only targeting people in a certain location or who have certain interests. Then, you will be able to show your content to thousands of people in your target audience.

Gary Vaynerchuk - DailyVee | Entrepreneur, Insight

SEO Tips | Website Development

9 Essential SEO Tips for Web Developers

SEO is an ever-changing target. What worked one day may no longer work the next. In this article, we look at several SEO tactics that should stand the test of time. Although, nothing is guaranteed and you should stay on top of the latest trends.

1. Heading Structure

Making correct use of the <h1>, <h2>, and <h3> tags is essential. If these are not in place, webmasters are missing out on information relevant to search engines.

It is also important to make use of the <alt> tags. An example of where they would be used is with images. Quite often, an image might have a cryptic name such as 054.jpg which is not descriptive and offers no SEO value. Using the <alt> tag in combination with descriptive text will offer useful information to the search engines, for example, use something such as alt="deadly whirlpool caused by hurricane andrew"

2. Put Web Analytics in Place

This is an essential step and one of the first things you should do when setting up your site. Doing so will allow you to track keyword usage, what pages people are visiting and it is a great way to learn if there are any problems with your site

3. Include a Site Map Page

An essential part of any site is a site map page that lists all the relevant links. The site map will help spiders find all of the relevant information on your site. According to one source, a maximum of 75 links should be used. If there are more than that, build another site map page.

Digital Marketing | Marketing Strategy For Businesses

Why Your Digital Marketing Strategy Needs to Incorporate New Tech

You’ll need to consider and control many factors if you want your digital marketing strategy to be successful. Your branding efforts, the types of campaigns you choose, the amount you invest, and how you stitch those campaigns together all matter—but you may not realize how much the advancement of your tech plays a role in your success.

Of course, you’re already using tech in your digital marketing strategy, otherwise, it wouldn’t be “digital.” You’re likely relying on portable devices, cloud management platforms, and communications technology every day. But you may be missing some of the most important ways that tech can—and does—influence your digital marketing campaigns.

Improving Efficiency

Newer technology is simply more efficient. With faster processors, higher connection speeds, and new features, your employees will be able to get more done in less time. Even a few seconds of reduced lag per task, over the course of hundreds of tasks per day and dozens of employees, can amount to substantially reduced man-hours invested in trivial tasks. That enables your marketing team to focus their efforts where they belong—on marketing.

New tech tools also tend to open new doors in terms of how many people you can reach (and how cost effective you can do it). Access to more data, access to new communications platforms, and more integrated platforms all mean you can accomplish more for less money. This is one of the main reasons I created both my companies Due and Calendar. Both are there to help business owners like yourself improve efficiency within your business.

Modern Imprint - Social Media Marketing

Mobile Marketing - Small Business Strategy

The Simple Mobile Marketing Strategy Your SMB Needs

A recent study found that as many as 60 percent of searches today are done on mobile devices. That figure will only rise in the coming years. Small businesses need to be especially focused on local search.

Suppose, for example, your business is an Italian restaurant in Boston. A large percentage of your potential customers will be searching on their smartphones or tablets, using terms such as "Italian restaurant Boston." They're also likely to use local terms for neighborhoods, such as "Italian restaurant Back Bay." The same principle holds true for any type of business in any location.