Sunday, June 18, 2017
Saturday, June 17, 2017
4 Strategic Steps to Build SEO in Google
Pay Close Attention to the Content You Generate
The content you generate for your website will have an impact on your SEO ranking in Google, so don’t underestimate how powerful it actually is. Content development works beautifully for both search engines and visitors to your website. The more relevant content you generate, the more likely visitors will spend more time on your website. Search engines make note of that and will use more of your web pages in the search engine index – thrusting your ranking upwards. A reputable search engine optimization company suggests that your content should include:
- Creation of blog posts about topics related to your website’s business.
- Industry articles and white papers that elevate your authority as an industry expert.
- How to guides and tutorials showing visitors how to follow your desired call to action.
- Videos, pictures, podcasts and infographics to demonstrate visual power on your website.
- General articles covering topics related to your business.
Creating high-quality content for your website takes time and money, but the effort is well worth it when you see it translate into tangible results for your business. Search engines like Google love good content and visitors will find it easy to navigate through your website.
SEO Content and Convergence: Content Marketing Strategy
It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.
Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results. When the art of content marketing combines with the science of SEO disciplines, marketing success is truly guaranteed.
The convergence of SEO and content marketing has been a topic of conversation for many years, and now the fusion is finally happening. Case in point, BrightEdge (my company) recently surveyed 250 digital marketers from leading global brands and found that 97 percent of marketers surveyed believe that SEO and content have become more integrated and/or are converging into a single function, with only 3 percent viewing them as separate disciplines.
5 Best Practices of Social Media Marketing
Build Trust in your Brand
According to Cairns, most people are looking for brand recommendations and social media allows this easily through user generated content. Since people can share their thoughts about any brand on social media, it makes it easier for them to trust a brand if it gets a positive reaction on the platform.
Look closely at user Generated Content
Cairns also believes that it’s more challenging for brands to promote on social media because the brand is not in total control of the content that gets generated. However, in her view, the user generated content can provide crucial insights to brand owners and help them approach their audience in a more targeted way.
It’s all about the Right Strategy
Social media marketing success is the outcome of well planned strategy, says Cairns. She believes that it is important for marketers to know what they want to achieve, to be able to differentiate between brand awareness and engagement, and above all, to know how to choose the right social media platform to target their audience.