Sunday, August 20, 2017
Modern Imprint: Social Media Marketing
What is the importance of Social Media?
- Brand Awareness
- Increase Website Traffic
- Share Content in Real-Time
- Target Your Audience
- Engage with Customers / Followers
To have an effective Social Media presence you must be active on a regular basis. Updating your Social Media accounts periodically will not generate desired results.
10 Tips for Being Innovative in Marketing and Business
Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from members of the online small business community about innovation and how it can benefit businesses in all different ways.
Accelerate Your Innovation Process
Innovation is an essential part of any business, whether you’re creating a new product or just finding unique ways to solve problems within your organization. In order to accelerate innovation within your business, check out the essential tips in this Technology Signals post by Paul Lewis.
Measure Your Content Marketing ROI
Content marketing is a great way to share valuable information with your audience. But it can be difficult to measure the exact value that it provides for your company’s bottom line. In this ConversionXL post, Bill Widmer examines how you can more accurately measure your content marketing ROI.
Integrate Emojis into Your Marketing Campaigns
You probably know emojis as the cute little pictures you can include in text messages and social media posts. But did you know they can also have an impact on your SEO and marketing? Ben Austin discusses the potential for emojis in this SEMrush post. And BizSugar members shared thoughts on the post.
Learn What Areas Really Matter for Mobile SEO
If you want to reach today’s customers, you need to be able to reach them on mobile devices. That means you have to understand the ins and outs of mobile SEO. In this Search Engine Watch post, Clark Boyd lists some of the areas that matter most when dealing with SEO for mobile devices.
Avoid These Viral Marketing Mistakes
Tons of business owners are looking for ways to get their campaigns to go viral. But there are some common mistakes that businesses make that can doom their efforts. Charles Franklin shares five of them in this post on the DIY Marketers blog.
10 tools for creating compelling content for social media
Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century.
New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to learn about how to use social media to get the highest coveted asset of all in this space — attention.
One thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We’ve talked about the importance of hashtags.
But what also doesn’t change, despite the constant ebb and flow of social updates, is the need for the content to compel a fan or follower to stop, look and react.
What makes something compelling on social media?
Social media is a noisy place. Your content is shoved between moving objects (videos) and GIFs (the hottest trend in commenting these days). To capture the attention of the person who’s often mindlessly scrolling through the newsfeed, you need something just as catchy.
Does that mean your job is to pump out content that’s just as “loud?” Far from it.
To get someone to stop and engage with your business on social media, you need to create compelling content that promises something in exchange for the person’s time. Once YOU know the key takeaway (I can’t decide that for you), then you can get to work creating images, videos and more that beg to be engaged with.
And when you’re ready to do that, I have 10 tools that you can use to put your message together in a beautiful-looking post that’ll stop a scroller in his or her tracks. Let’s take a peek.
Saturday, August 12, 2017
10 Tips For Marketing To Gen Z On Social Media
Generation Zers were born between 1995 to 2012. They are an ambitious, entrepreneurial and multicultural generation that tends to embrace technology and change. They are also the first generation to have never spent a single day without the internet, cell phone or computer.
For marketers, Generation Z holds a great deal of potential. They are slightly more numerous than millennials and already have $44 billion in buying power. That number will only get larger with time as members of Gen Z move into the workforce.
Members of Gen Z spend an average of 74% of their free time online, according to a study cited in Forbes. That means that social media is one of the best channels to connect with Gen Z, since they are already there in great numbers. Here are 10 tips to keep in mind when marketing to Gen Z via social media.
4 Social Media Marketing Tips Gen Zers Should Learn
Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.
Generation Z is at the forefront of social media -- they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.
Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.
However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.
The fast growth of Moreira’s recording company and the success of its artists is a result of several factors, with a solid social media marketing strategy leading the way. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.
5 Digital Marketing Trends Your Business Needs to Try
In order for your business to keep growing in the digital marketplace, you've got to develop a marketing strategy that keeps up with the technology.
We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout.
Take for example, the Pokémon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while a series of technical and safety-related missteps led to its slowdown, it quickly clued marketers into the possibility of augmented reality.
On the flipside, mobile app Snapchat has held strong in the social media realm since its release in 2012. This social media starlet has clued marketers into the power of expiring content, so much so that it was offered (and rejected) a $3 billion buy-out from Facebook.
But, what the rise and fall of these digital stars tell us is that new technologies are rapidly evolving, right alongside the wants and needs of consumers. And in order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. Here, we take a look at five of the biggest digital marketing trends for 2017 to help you get started.
10 Tips to Make Your PDFs SEO Friendly
Optimizing PDFs for SEO, however, remains a largely untapped opportunity.
Google can crawl, index, and rank the documents, but simple best practices are often under-utilized or just unknown.
PDF documents often contain a large amount of rich content that Google is able to index, which should really make them perfect fodder for SEO campaigns.
However, optimizing PDFs for search requires SEOs to follow a slightly different set of rules. The framework is broadly the same as a typical SEO approach, but the details differ in some crucial ways.
PDFs are also used to house a specific type of content and, as such, attempts to optimize these documents must bear that in mind.
Follow the 10 tips below and you should have a much better chance of gaining SEO traffic from PDFs.