Wednesday, September 30, 2015 - SEO Boston MA, New York, NY, San Francisco, CA

website marketing, seo, social media management


Our online marketing service will identify source code errors within your website, and implement SEO and Social Media techniques so your business will be more visible on search engine results - be found by prospective customers!

Monday, July 6, 2015

SEO Tips 2015 - Marketing Online - Search Engine Optimization For Google

5 SEO Myths That Should Be Forgotten In 2015

Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king.

So if SEO (search engine optimization) is dead, so why do we even bother talking about this issue?

These are still a few SEO myths going around – we will focus on the top 5 in this post:
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Monday, June 22, 2015

Mobile-Friendly Website Design - Greater Boston MA Area

Having a mobile friendly website helps improve rankings on Google search results! 
Get in touch to get yours!

SEO Tips For Marketing - Start Up Business Guide

10 SEO Tips For Marketing Your Startup in 2015

Marketing a startup in today’s Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly considering the intricate details of SEO in reference to your website. The new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results. Among the things you can try are:

1. Figure Out Your Target Keywords: All proper SEO research starts with target keywords. Based on your demographic and an in-depth analysis of current and recent search trends you can easily determine the keywords that have the most return with the least competition. What you’re going for here is trying to get your readers interested in your content, and as any content marketer will tell you, it’s the first step towards building a rapport with your audience.

2. Mobile Friendly is a Necessity: Creative Director for Avila Web Firm, Dan Steiner is noted as saying, “Mobile friendly is becoming the new standard, as was made apparent by Google’s latest update. Most folks think that they need to completely re-do their websites, which is just simply not the case. There are plenty of resources online that can convert websites to mobile-friendly standards, without breaking the bank.” Even if budget is your concern, you have far more to lose from a site that isn’t mobile compatible than you save from not making it mobile compatible.

Monday, May 11, 2015

SEO Tips - Local SEO - Greater Boston Area

1. Enhance Your Photos Locally

It isn’t always enough to have solid content on your website. Having the right descriptions for your images plays a part in your local SEO, as well. When you include photos on your site, be sure that they are high-quality. The better image description you can provide for each, the happier Google will be. Also, do not forget that when you label your photo, you should include the city and state information in your alt text. This small addition to your photos will help to increase the local relevancy of your page.

2. Optimize Your Title Tag

A title tag is absolutely necessary for optimization. We recommend that before you even begin writing your content that you complete a title tag filled out for your post or page. In your title tag, include your city and state. This information is important because it becomes an automatic signal for local relevancy.

3. Create Killer Content

It’s a common mistake to omit location from the actual content copy of the site. Don’t let yourself be sucked into this bad habit. When you are writing content that is locally-sensitive, be absolutely sure that you include the city and state! Unless you include your local information, you cannot realistically optimize your site for local SEO.

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Friday, February 13, 2015

SEO Trends 2015 - Modern Imprint

5 SEO Trends that Will Impact 2015!
1. Diminished Impact of Google+
Google+ was long held as the frontrunner in a new age of links between social media marketing and traditional SEO. Since Google+ was the social media platform of choice backed by Google itself, it was reasonable to think that eventually, Google would favor Google+-based search results over any other type of social media result. However, in 2014, Google+ started seeing a series of changes that led many to question that prediction.
Google Authorship took a serious hit, with limited visibility for Google Authors on external pages. In April, the head of Google+ (Vic Gundotra) announced that he was leaving the company. Since Gundotra was a leader in pushing Google+ developments, many questioned how the social platform would fit into Google’s strategy moving forward.
Ultimately, Google+ became something closer to a platform, rather than a separate product, eliminating some lines of competition with powerhouses like Facebook and Twitter while keeping Google+ a usable entity. Social media marketers are still using Google+, to some degree, but search engine marketers are no longer viewing it as the significant platform they once projected.