Friday, October 31, 2014

SEO Techniques - Google, Yahoo, Bing - Modern Imprint

Good article on 21 current SEO techniques that will help elevate your website position on search engines. 
  1. Find Broken Link Building Opportunities on Wikipedia
  2. Discover Untapped Keywords on Reddit
  3. Find Link Prospects on Delicious
  4. Copy Adwords Ads to Make Killer Title and Description Tags
  5. Find A+ Link Prospects on AllTop
  6. Use Benefit-Focused Content Curation
  7. Link Out to Authority Sites
  8. Send Juice to Pages Sitting on Page 2 or 3
  9. Use the Word “Because” In Your Outreach Emails
  10. Write Mini Blog Posts for YouTube Descriptions

Wednesday, October 1, 2014

Search Engine Optimization (SEO) - What is it? Wikipedia.org definition - Modern Imprint Boston MA


What is SEO? The definition from Wikipedia.org
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image searchlocal searchvideo searchacademic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services.

Source: http://en.wikipedia.org/wiki/Search_engine_optimization

Saturday, September 27, 2014

SEO Tips - Page Title Tags - Keyword Phrases - ALT Attributes

Great article on ways to improve your SEO! Here are the Top 10 Tips!

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

Full Article: http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/

Tuesday, September 9, 2014

Google Authorship Support - SEO

Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings and overall visibility in the long run. Now, Google has decided to pull the plug on the whole thing.

Read More - Source: Web Pro

Sunday, August 3, 2014

Modern Imprint - SEO Boston Area - SEO New York Area



Latest Client Testimonials - Google's 1st Page!
  • Blinga Design - "custom strass handbags"
  • Hermes Technology - "battery design boston area" 
 

Wednesday, January 8, 2014

Modern Imprint - Modern Imprint Marketing - SEO Article


Search engine optimization, otherwise known as SEO, has been bandied about since the inception of the internet as if it were the holy grail of online success. But what is SEO really? More importantly, what has it become? Is it simply a matter of optimizing your website? Or, has it grown to include a number of other parameters? My answer to these questions may surprise you. SEO is no longer just one thing. It has grown to mean so much more.
In this article I will discuss how search engine optimization has evolved in order to become Search Engine Marketing (aka S.E.M.). I will also provide you with information that will show you how you can improve your search ranking. This includes techniques designed to insure a strong ranking position. Best of all, you can accomplish all this without resorting to tricks, gimmicks or deception that attempts to hoodwink the search engine spiders.
Is On-Site Optimization Dead?
I am often asked is web page optimization still important? My answer is yes. Google and all other search engines still prowl websites as part of their ranking algorithm. Today, on-site optimization only accounts for about 25% of the overall score. However, it is still very important. If this on-page information is incorrect, missing, or doesn’t match the content, search engines will either ignore or misinterpret your content and rank you low or not at all. Either way it means bad news for your website. Make sure your on-page information is formatted to match the content and desired keywords. Otherwise your quest to be on page one will end before it begins.
Is SEM Different than SEO?
Search Engine Marketing is much more comprehensive than Search Engine Optimization. It includes all your websites plus your blog posts, social network posts, any PR posts, all pod casts and video posts. In essence, S.E.M. encompasses all web postings of any kind. Yet it also means more than this. S.E.M. is also a methodology designed to meet the search content requirements that provide high ranking. In other words, your success or failure is predicated on doing what the search engines want, not trying to trick them into giving you better ranking. When trying to rank highly on Google, this point is even more critical.
What Does Google Want?
Google loves mixed media, which includes video, photos, podcasts, and more. The reason they do this is due to the fact that Google is looking to determine who is serving the public the best content for any specific search. The googlebots evaluate your content for relevancy, usefulness, quality, consistency, timeliness, connectedness, positive feedback and diversity of format (web pages, blogs, social media, videos etc…). These are some busy bots.

Modern Imprint Waltham MA - Online Reviews: Are They Real?

Online Reviews: Are They Real? 
Yelp asks in a blog post, “What good are online reviews if you can’t trust their authenticity?”
That’s a really good question, and an important one that review sites have to grapple with as businesses and spammers constantly try to manipulate them. In some senses it’s not all that different than spammers manipulating search results, a problem that Google continues to battle. The fact of the matter is that consumers can never be 100% sure that what they’re seeing online is completely authentic. Even major websites and social media accounts are hacked on occasion. How do you know what you’re reading online is real?
READ FULL ARTICLE >> Click Here!

Thursday, January 2, 2014

Modern Imprint - Modern Imprint SEO Tips - Modern Imprint Boston Area Internet Marketing


Modern IMPRINT SEO TiPS - 2014

TITLE TAG

Use Keywords Phrases and do not exceed 60 characters

DESCRIPTION TAG
Include your business name and location. Also insert keywords phrases. Do not exceed 160 characters.
KEYWORDS TAG 
Do not overuse the same word more than five (5) times. Still an effective tag for some search engines

IMAGES
ALT tags - alternate text for an image - are recognized by search engines. Do not leave blank.