The Added Value of Influencers
From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we launch influencer programs the more benefits we discover for our clients. There is added value of influencers around every turn.
Courting Sparks Awareness
Let’s face it, not every influencer you speak to is going to enlist in the project ahead. That’s perfectly okay. Most influencers hold their fan base and its interests very closely. This requires brands and agencies to brainstorm and collaborate alongside each influencer to truly determine if the campaign parameters and deliverables are in the right wheelhouse.
The plus side is that all the while, this courting and research phase informs top industry talent that your brand is committed to innovative projects that connect with modern audiences. It puts you on the radar and allows your brand to network with some of the most influential social media creators, bloggers, vloggers and beyond.
Front of mind leads to word of mouth and that’s a win any day.
Authentic Brand Advocacy
Marketing is fun. Especially when you work with a team of big thinkers, visual artists and captivating personalities. And when marketing is fun, influencers tend to gravitate to and support your brand long after the contract wraps up.
Check out some of your favorite Instagram accounts. Sure, individuals tag brands that pay for posts, but six, eight, ten months down the line, you may notice they’ll tag the jacket they’re wearing, the vehicle in the background, the camera lens they’re using and so on. Influencers tend to “pay it forward” and shine light back on the companies and projects that allow them to live their lifestyles.
If your project is brag worthy and progressive, heartfelt and inspiring, chances are everyone involved will continue to associate with your brand well after project launch. Every post is that much more relevance and exposure for your brand and its future.