Influencer Marketing: Personal Branding, Building Authenticity

The Importance and Impact of Influencer Marketing in 2017

Why Influencer Marketing?

Influencer marketing is making a splash. Many thought it was just a fad and would vanish soon, but it is growing rapidly. Let us see some reasons why influencer marketing is important:

• Almost every company is using it to reach their target audience quickly.
• An efficient way to enter the target market quickly and reach the real audience.
• An alternative to paid ads and more efficient.
• High ROI because of targeted exposure.
• A great strategy to position the brand image and identity.
• The safe way to market the product or service through trusted people in the industry.
• A known personality talking about your product sells better than a text with a clickbait call to action.

What Makes a Great Influencer?

Personal branding and building authenticity are two important factors everybody should consider while becoming an influencer. Being yourself, putting in a lot of time and effort in something you believe and passion is not enough. You need to have a social media presence and should be able to share your thoughts out confidently on these social media platforms. Once you know you have built a decent follower base, it is time to become a great influencer.

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Content Marketing | Online Marketing Strategy

Content Marketing Musts: 5 Keys To Driving Sales With Content

Everybody knows that these days, content is king. But not everybody knows how to create effective content for their brand. Brands that create content on the fly without a strategic plan and objectives in place are sure to be disappointed in the results their efforts return. Those that don’t know how to optimize content with an eye toward conversions will be similarly disappointed.

Content marketing is a long-term strategy. Unlike paid search, for example, it simply isn’t a channel that will generate immediate returns. Content marketing must be built and nurtured over time, and it must be designed with conversion potential in mind. Here are 5 things to keep in mind when creating and optimizing content that will convert.

1. Test site messaging and copy

Content is about more than just blog posts and whitepapers -- content is central to every single marketing message your brand creates. Every piece of content has the potential to impact conversions. That includes everything from a million dollar Super Bowl ad to the button text of your homepage call-to-action. We often see brands in such a rush to create new, exciting content that they fail to optimize the content their users encounter on a daily basis: website copy.

Website copy -- button text, product copy, main messaging, etc. -- is one of the biggest conversion influencers. It will either create user desire to browse deeper or it will convince the user to look elsewhere. One of the best things you can do to use content to drive conversions is to audit your website copy, searching for opportunities to speak more clearly and effectively to your audience. Test different value propositions and messaging to identify the highest-performing variations.

2. Include a Call-To-Action

It’s impossible to overstate the importance of CTAs to your content’s ability to convert its audience. Every promotional message should include a CTA because without one the audience will be at a loss about what they’re supposed to do next. It may seem like a pretty basic recommendation and it’s not one that’s usually missed on more obvious pieces of content like emails. But what about the rest of your content? Do you include CTAs on your blog posts? What about your videos? Your whitepapers? Don’t miss an opportunity to tell the user what to do next. Include relevant, logical CTAs in all your content.

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Content Marketing | Social Media Marketing Tips

3 Tips to Create Content And Social Media Marketing That Sells

With the pressure on financial marketers to demonstrate ROI intensifying, it’s more important than ever to understand the buyer’s journey and create content that moves people through the sales funnel. To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel.

Consumers are visiting branches less often. They can open accounts on mobile phones, and apply for loans at work on their lunch break. While lead nurturing and effective prospecting can be accomplished cost effectively in digital channels, the financial services industry has lagged behind. Banks and credit unions have failed to allocate sufficient budgetary resources where users spend most of their time. Instead, financial institutions have been flushing money down the toilet on tactics that can’t be tracked and don’t produce leads.

This is why a content marketing strategy is more important than ever before. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line.

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Internet Marketing | Voice Search, SEO

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well.

By looking at who’s using voice search, why they’re using it, and where they’re using it, it becomes very clear that the impact of voice search on B2B SEO is inevitable. Adoption of the technology is on the rise, so it’s time for brands to begin optimizing for voice search.

Who’s using voice technology?

As early as 2014, 55 percent of teens and 41 percent of adults were already using voice technology daily. Adults use it to dictate texts, illustrating a desire to avoid typing on small devices. Teens use it to get help with homework, demonstrating an early adoption of voice technology for organic search.

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Marketing | Business | Entrepreneur - Gary Vaynerchuk

Marketing Strategy | Build SEO in Google

4 Strategic Steps to Build SEO in Google

Pay Close Attention to the Content You Generate

The content you generate for your website will have an impact on your SEO ranking in Google, so don’t underestimate how powerful it actually is. Content development works beautifully for both search engines and visitors to your website. The more relevant content you generate, the more likely visitors will spend more time on your website. Search engines make note of that and will use more of your web pages in the search engine index – thrusting your ranking upwards. A reputable search engine optimization company suggests that your content should include:

• Creation of blog posts about topics related to your website’s business.
• Industry articles and white papers that elevate your authority as an industry expert.
• How to guides and tutorials showing visitors how to follow your desired call to action.
• Videos, pictures, podcasts and infographics to demonstrate visual power on your website.
• General articles covering topics related to your business.

Creating high-quality content for your website takes time and money, but the effort is well worth it when you see it translate into tangible results for your business. Search engines like Google love good content and visitors will find it easy to navigate through your website.

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SEO - Content Marketing | Internet Marketing Strategy

SEO Content and Convergence: Content Marketing Strategy 

It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.

Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guarantee performance and results. When the art of content marketing combines with the science of SEO disciplines, marketing success is truly guaranteed.

The convergence of SEO and content marketing has been a topic of conversation for many years, and now the fusion is finally happening. Case in point, BrightEdge (my company) recently surveyed 250 digital marketers from leading global brands and found that 97 percent of marketers surveyed believe that SEO and content have become more integrated and/or are converging into a single function, with only 3 percent viewing them as separate disciplines.

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