SEO Trends 2015 - Modern Imprint

5 SEO Trends that Will Impact 2015!

1. Diminished Impact of Google+

Google+ was long held as the frontrunner in a new age of links between social media marketing and traditional SEO. Since Google+ was the social media platform of choice backed by Google itself, it was reasonable to think that eventually, Google would favor Google+-based search results over any other type of social media result. However, in 2014, Google+ started seeing a series of changes that led many to question that prediction.

Google Authorship took a serious hit, with limited visibility for Google Authors on external pages. In April, the head of Google+ (Vic Gundotra) announced that he was leaving the company. Since Gundotra was a leader in pushing Google+ developments, many questioned how the social platform would fit into Google’s strategy moving forward.

Ultimately, Google+ became something closer to a platform, rather than a separate product, eliminating some lines of competition with powerhouses like Facebook and Twitter while keeping Google+ a usable entity. Social media marketers are still using Google+, to some degree, but search engine marketers are no longer viewing it as the significant platform they once projected.

For the rest of this article please go to: http://www.forbes.com/sites/jaysondemers/2015/01/19/5-seo-trends-from-2014-in-review-what-we-learned/

Search Engine Optimization (SEO) - What is it? Wikipedia.org definition - Modern Imprint Boston MA

What is SEO? The definition from Wikipedia.org

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,^[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services.

Source: http://en.wikipedia.org/wiki/Search_engine_optimization