3 Tips to Create Content And Social Media Marketing That Sells
With the pressure on financial marketers to demonstrate ROI intensifying, it’s more important than ever to understand the buyer’s journey and create content that moves people through the sales funnel. To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel.
Consumers are visiting branches less often. They can open accounts on mobile phones, and apply for loans at work on their lunch break. While lead nurturing and effective prospecting can be accomplished cost effectively in digital channels, the financial services industry has lagged behind. Banks and credit unions have failed to allocate sufficient budgetary resources where users spend most of their time. Instead, financial institutions have been flushing money down the toilet on tactics that can’t be tracked and don’t produce leads.
This is why a content marketing strategy is more important than ever before. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line.