Why No Brand is Too Big for SEO
If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no easy feat.
You need to build authority, create resourceful content, and instill SEO best practices.
All of this takes time. Usually a lot of time.
On the other side of this spectrum are large brands. Those sites with so much brand equity that some may question whether SEO is even really a need.
But we can put this question to rest when we consider all that SEO encompasses.
SEO isn’t simply about attracting new visitors who know little about your brand. A lot of what SEO is composed of is the “maintenance” of your organic online presence and the experience that you provide to your site users.
Let’s think for a moment about one of the biggest brands in the world, Coca-Cola.
According to Forbes, Coca-Cola invested $3.9 billion in advertising and marketing in 2015.
It’s amazing to think that this ad and marketing spend totals 6 percent of the entire forecasted SEO expenditure of the world’s companies for 2016.
They definitely don’t need to concentrate on SEO, right?
Wrong!
