Why No Brand is Too Big for SEO
If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no easy feat.
All of this takes time. Usually a lot of time.
On the other side of this spectrum are large brands. Those sites with so much brand equity that some may question whether SEO is even really a need.
But we can put this question to rest when we consider all that SEO encompasses.
SEO isn’t simply about attracting new visitors who know little about your brand. A lot of what SEO is composed of is the “maintenance” of your organic online presence and the experience that you provide to your site users.
Let’s think for a moment about one of the biggest brands in the world, Coca-Cola.
According to Forbes, Coca-Cola invested $3.9 billion in advertising and marketing in 2015.
It’s amazing to think that this ad and marketing spend totals 6 percent of the entire forecasted SEO expenditure of the world’s companies for 2016.
They definitely don’t need to concentrate on SEO, right?