"investigation into large-scale, intentional deceit across the Internet tells us that we should approach online reviews with caution."
"Phony reviews are violations of rules governing advertising and business practices because they are deceptive."
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US Lanham Act
 is often used when false or misleading statements are alleged to have hurt a consumer or business. The claimant must prove that a false or misleading statement was made in commerce and that the statement creates a likelihood of harm to the plaintiff.
 is often used when false or misleading statements are alleged to have hurt a business.