The Simple Mobile Marketing Strategy Your SMB Needs
A recent study found that as many as 60 percent of searches today are done on mobile devices. That figure will only rise in the coming years. Small businesses need to be especially focused on local search.
Suppose, for example, your business is an Italian restaurant in Boston. A large percentage of your potential customers will be searching on their smartphones or tablets, using terms such as "Italian restaurant Boston." They're also likely to use local terms for neighborhoods, such as "Italian restaurant Back Bay." The same principle holds true for any type of business in any location.