SEO and Video: How Are They Connected?
You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true.
SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly.
In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this connection to benefit your business and get the most out of your marketing campaigns.
How are SEO and Video Marketing Connected?
SEO marketing and video marketing can directly impact each other.
When you use strategic SEO strategies on your video content, you’ll boost the visibility of your video content significantly. You’ll help your video pop up more often in search engines, both on YouTube and in Google. Focusing on keywords will be crucial to getting these benefits.
Video marketing can also improve your SEO results if the video itself is aligned with your overall SEO strategy. Not only will you have more content to help you connect with customers at all stages of the sales funnel, you’ll also be able to get other potential benefits like link building and the ability to stand out in SERPs (especially if you’re using Rich Snippets, which we’ll discuss in a minute). It’s also expected that since customers are increasingly preferring video becoming more important, Google and other search engines will continue to prioritize sites that have video content in the rankings.
If you’re using third party media players like YouTube, you can also post links to your site in the descriptions of the video, creating backlinks and sending traffic to your site.
The Step-by-Step Process to Improve SEO and Video Marketing at the Same Time
It’s clear that SEO and video work well together, like the peanut butter and jelly of the marketing world. There’s a process you should be following, though, to get the full benefits that you should be seeing.