WWE Tags NextVR for Virtual-Reality Wrestling Highlights
WWE is launching a new virtual-reality initiative in partnership with NextVR — promising to bring fans literally inside the ring with up-close-and-raw VR highlight recaps of select 2018 WWE events.
The companies expect to produce six VR experiences this year, each slated to run about 10 minutes in length. They’ll be available to watch for free on a new WWE channel in the NextVR app following each event.
WWE took its first crack at VR more than two years ago in a pact with Samsung. Since then, the virtual-reality space has evolved and VR now has the potential to not only super-serve WWE fans with unique content but become a real revenue stream, said Michelle Wilson, WWE’s chief revenue and marketing officer.
“It’s an incredible fan-engagement opportunity,” Wilson said. “We’re going to provide these amazing, oh-my-god moments in VR.”