Tuesday, September 4, 2018
Video Marketing | Storytelling, Personalization
The Video Marketing Trends You Need To Know
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing.
Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it.
All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and it’s evolving quickly. In this post, we’ll take a look at its history, where we think it’s going, and the video marketing trends you need to adopt right away.
Video Marketing | Real Estate Agents
10 Stats That Prove Real Estate Agents Should Use Video Marketing
Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place.
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. Here are ten reasons why it’s essential for agents to use video in their marketing strategy.
1. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers use video for all types of brands to increase following, gain more customers, and boost brand awareness. For real estate agents ready to invest in marketing tactics, video is a clear choice that has a proven ROI.
2. Marketers who use video grow revenue 49% faster than non-video users. Investing in video marketing guarantees a faster, more productive revenue growth. Real estate agents looking for a revenue boost should consider video as a top tactic to get those sales numbers higher.
3. Social video generates 1,200% more shares than text and images combined. Social is a great way for agents to share their message and properties as well as increase their following. Agents should consider posting more videos on social channels to receive more shares and expand their audience. Word-of-mouth in real estate is still important, and social referrals are important. Videos on social helps agents get the word out faster about their services.
4. 64% of consumers make a purchase after watching branded social videos. In real estate, videos are an effective tool to display an agent’s listed properties and neighborhoods. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties. Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.
5. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Marketers use video to increase their rankings on search results. For real estate agents that want to master marketing, videos are a way to rank higher when potential customers search for real estate information online. Unfortunately, not many people click the ‘page 2’ results of Google (or any search engine), so it’s important to rank high for specific keywords. Video can help bump a website, blog, social pages, and any landing pages higher up for potential clients to see.
SEO Tips and Tricks | Search Engine Optimization
5 Tricks to Optimize your Website for better Search Engine Ranking - Search Engine Optimization (S.E.O)
1.Tips to Optimize your titles, URL, and descriptions S.E.O Friendly.
S.E.O Friendly Title Tips:
Code sample for your Title Tag:
<head>
<title>"Page Title Goes Here"</title>
</head>
Optimal format for your S.E.O Friendly Title tag
First or target Keyword - Secondary Keyword | Brand Name
Basic of Search Engine Optimization – Tricks and tips | SiliconIndia
According to the Moz, the optimal length of the title tag is 50–60 characters because Google typically displays the first 50–60 characters of a title tag and title tag are one of the important factors in helping search engine to understand what is your page and what website is really all about. Make your website faster.
2.Improve your Website Speed
Site speed is one of the most overlooked SEO tricks.
Do you Know, if you have two similar websites and the one is faster than the other, you can expect that it will also rank higher?
If you have read about this before and have not yet done anything about it, you are doing a big mistake.
In exchange for a faster loading time we use Optimize and compress images and to do that you can Use Photoshop, or other tools such as ImageOptim, Kraken.
Google | SEO - Search Engine Marketing
How Google Thinks: SEO Done The Right Way
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this does not exist, but if there were one SEO factor that summed it up, then it would be to design not for a search algorithm but for a person.
As a freethinking and complex human, there are a plethora of factors that your brain computes and acts upon as you experience the world in front of you. Google has been studying these factors since it launched 20 years ago, and we are way beyond the days of black-hat keyword spamming and buying spammy backlinks to rank higher.
Consider What Makes A Successful User Journey
In the age of high-speed internet and one-click checkout, what do we really want in a website's user journey? The simple answer is less time and more convenience -- to be able to digest interesting information or complete an action that will take as little time as possible and is ultra convenient for the user.
So, with this in mind, if I were a search engine, then I would want to reward websites that achieve this since they have satisfied my users. Did they find what they were looking for and leave happy? Is the website mobile friendly and fast? Are users getting to the bottom of the content as well as clicking on things? What are other signals out there, like mentions on other websites and links to the page in question?
Saturday, September 1, 2018
Social Media Strategy | Artificial Intelligence
Using AI to craft better social media strategies
Consumer data can be staggering, but with the help of AI, markets can focus on creating an effective social media marketing strategy for their brand.
Dealing with data is a huge part of managing a social media marketing campaign, and trying to work out how to best use this data causes headaches amongst even the very best and most experienced digital marketing professionals.
Although insightful consumer data can massively influence a marketing campaign, the sheer amount of data which is available and can be collected is insane, and the pressures which come from trying to sort, organize and prioritize all of it can easily bog down a marketing department and begin to have a negative impact on the campaigns they are running.
So, how can you as a marketer use data from social media efficiently, in a way which gives you more time to do what you’re good at – creating effective and engaging marketing strategies?
With the use of artificial intelligence, that’s how.
The emergence of AI solutions
AI has come a very long way in a very short amount of time, and it is still continually evolving. It already touches on many parts of our lives and its reach is only going to grow wider as the technologies behind it become more advanced.
There is great promise with AI in helping marketing professionals make better use of and process social media data. There are many benefits to be taken advantage of right now if you are ready to let the machine do some of the thinking for you. AI solutions for social media marketing solve many data-related problems which marketers must face on a daily basis.
Social media marketing success begins with a strong and thorough understanding of your target market, your audience and the competition you are up against. By knowing this information, you can create content which inspires your audience to take action and engage with you and your brand.
AI tools can be used to further your understanding of your audience and competitors and provide a valuable insight into customer behavior which can help you create better campaigns.
When you let AI take control and process the many mounds of data which get thrown at you, you will be able to create impactful content based on valuable information without having to sit there and comb through everything yourself.
Subscribe to:
Posts (Atom)