Nikki Giavasis’ 5 Tips for Building a Social Media Empire
Over the past few years, foundational components of the marketing world have shifted drastically. Traditional forms of media, like print and radio, are fading rapidly as consumer tastes move away from the static, ‘mass marketing’ style that so many marketers have relied upon for years. Customers expect and demand more.
The rapid growth of social media is arguably the largest driver of this industry-wide disruption. Viral consumer platforms like Facebook, Snapchat, and Instagram, are replacing legacy systems because they simply provide an all around better experience for both the public and businesses.
Brands and marketers, especially, are going all in on social. The ecosystem not only provides a larger reach than traditional outlets, as it now houses over 3 billion active social media users internationally, but also a suite of tools that help marketers fine tune their communication efforts and improve their return on investment. With advanced targeting capabilities, brands and influencers can reach literally millions of engaged users in just a few taps.
This is not to say, though, that finding success on social media is by any means easy. In fact, the low barrier to entry, and resulting market saturation, with over 91% of retail brands now using 2 or more social media channels, has made it harder than ever to differentiate.
Perhaps the only advantage you may have in this competitive space, given the ubiquity of resources, is your own experience and ability to pattern match success. Luckily, I sat down with one of the best in the industry, Nikki Giavasis, a Forbes and Entrepreneur top Influencer, accomplished speaker, entrepreneur, and recognized agent for some of the world’s most popular celebrities and influencers, to learn more about what it takes to build a social media empire.
Here are 5 of her very best tips that can help you create a serious social presence: