Top Tips For Using Video In Your Social Media Marketing Strategy
You only have seconds to stop someone’s thumb from scrolling and to grab their attention. Think of your video like a funnel and you will win. Grab their attention, deliver value, pitch them and then convert.
Use An Attention-Grabbing Thumbnail
With the speed consumers scroll through their social media feeds, you have to do something that grabs their attention to get them to stop on your video. Some tactics that have worked well for me are banners in video thumbnail that have a question on them similar to: “Do you want to grow your business?” or a banner with a statement like: “Don’t miss this opportunity!” Emojis in banners or an out of the ordinary picture can get people’s thumbs to stop scrolling.
Understand Why People Are Watching
When a user clicks to watch your video content, you often have as little as 10 seconds to not only grab their attention but reassure them that your video will live up to their expectations. That’s pretty difficult, considering the number of distractions and competition on social media platforms nowadays. When creating a video, it’s important that you understand your audience's goal. Why are they watching your video in the first place? Do they have an issue or problem they are trying to alleviate? Do they have an issue they might not even know about, but will?
Don’t force your product or service on them. Again, knowing the reason they are watching will help you better shape an opening. Whatever you do, you need to connect to their specific needs or issues. So start by introducing the issue or pain point they may be experimenting with direct language like “you” or “your company.” I usually ask them questions or set up a story that capitalizes on human emotion and walk them through the issue.