Saturday, August 18, 2018

Social Media Marketing | Science

How Science Redefined Social Media Marketing And Recruiting

When we think about social media, we think about something that we go to at the end of our day to take our mind of things, look at what our friends are doing, maybe read a couple of articles or simply see some beautiful pictures. However, social media tool is a powerful tool for capturing audiences and many of companies have realized that. It is prevalent to hire people who are known as 'influencers', who have amassed a large following, to market various products or services to consumers. In the past, I have written that data has steeped into fields that are outside of the STEM space, thus making traditional non-STEM fields more 'STEM' like. The same is true for marketing and social media. Moreover, social media has become a popular tool for recruiting.

As a matter of fact, 41% of the Gen Z talent, which is the next group to go out in the workforce, say they like seeing ads from prospective employers on social media. Many recruiters in the space, do use social media as a means of recruiting talent. A survey found that 92% of recruiters use social media for their searches. Although various platforms provide a different feel and attract different content, almost all social media sites provide analytical tools for content. These analytical tools have made the space very scientific like. Based on the various data about the posted content, employers can understand whether their content is resonating with the audience they are trying to reach. Thereby this gives them an opportunity to better understand the talent in advance.