Saturday, September 1, 2018
XML Sitemaps | SEO
How to Use XML Sitemaps to Boost SEO
As the web evolves, so too does Google and SEO.
This means what is considered best practice is often in flux. What may have been good counsel yesterday, is not so today.
This is especially true for sitemaps, which are almost as old as SEO itself.
The problem is, when every man and their dog has posted answers in forums, published recommendations on blogs and amplified opinions with social media, it takes time to sort valuable advice from misinformation.
So while most of us share a general understanding that submitting a sitemap to Google Search Console is important, you may not know the intricacies of how to implement them in a way that drives SEO key performance indicators (KPIs).
Let’s clear up the confusion around best practices for sitemaps today.
Video Content | Marketing For Brands
Personalized Video Content Can Be The Marketing Breakthrough Brands Need
The “pivot to video” - it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon.
To give you an idea of how much consumers love video, just take a look at these stats:
- 82% of Twitter users watch video content
- More than 500 million hours of video are watched on YouTube every day
- Almost 50% of internet users look for videos related to a product or service before visiting a store
Along with other savvy tactics like personalization and automation, video is how the smartest marketers overcome the challenge of increasing reach and engagement in our current environment of constant media overload.
In a time when it’s so hard to be noticed and remembered, the appeal of video is easy to understand. People can spend 2.6 times longer on pages with videos than those without, and brands like Dropbox have doubled conversions and signups by including videos on web pages to engage and convert users.
Another Smart, Standout Tactic?
Personalization is the differentiating factor. As you digitize and automate more of your customer communications, a natural step in scaling, personalizing that content keeps the company and client relationship feeling human. It allows you to address audience members as individuals, which is why digital companies with large inventories like Netflix and Amazon have seen so much success with this tactic.
Both companies feature highly personalized recommendations in as many touch points as possible, from their websites to email, to create tailored experiences for their millions of customers.
Here’s how you can use the two together to make more of an impact with your content.
Social Media | Branding, Marketing
6 Social Media Weapons to Boost Your Branding and Marketing
In today’s digital age, maintaining a social media presence is paramount to the success of your business. If you are indifferent towards the use of social media to leverage your marketing objectives, you could hinder your business’ overall growth.
Online communities have been a part of the internet since its inception. Social media has become a global phenomenon. Social media is much more than an infatuation. In fact, there are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021.
For this reason, social media is a perfect inbound marketing tool for businesses, especially those that aspire to expand their audience organically. To accomplish this, it’s imperative to use proven social media methods to create a successful marketing initiative that yields tangible results.
Let’s explore six social media weapons you can use to boost your business's branding and marketing efforts.
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