Saturday, September 1, 2018

XML Sitemaps | SEO

How to Use XML Sitemaps to Boost SEO

As the web evolves, so too does Google and SEO.

This means what is considered best practice is often in flux. What may have been good counsel yesterday, is not so today.

This is especially true for sitemaps, which are almost as old as SEO itself.

The problem is, when every man and their dog has posted answers in forums, published recommendations on blogs and amplified opinions with social media, it takes time to sort valuable advice from misinformation.

So while most of us share a general understanding that submitting a sitemap to Google Search Console is important, you may not know the intricacies of how to implement them in a way that drives SEO key performance indicators (KPIs).

Let’s clear up the confusion around best practices for sitemaps today.