Personalized Video Content Can Be The Marketing Breakthrough Brands Need
The “pivot to video” - it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon.
To give you an idea of how much consumers love video, just take a look at these stats:
- 82% of Twitter users watch video content
- More than 500 million hours of video are watched on YouTube every day
- Almost 50% of internet users look for videos related to a product or service before visiting a store
Along with other savvy tactics like personalization and automation, video is how the smartest marketers overcome the challenge of increasing reach and engagement in our current environment of constant media overload.
In a time when it’s so hard to be noticed and remembered, the appeal of video is easy to understand. People can spend 2.6 times longer on pages with videos than those without, and brands like Dropbox have doubled conversions and signups by including videos on web pages to engage and convert users.
Another Smart, Standout Tactic?
Personalization is the differentiating factor. As you digitize and automate more of your customer communications, a natural step in scaling, personalizing that content keeps the company and client relationship feeling human. It allows you to address audience members as individuals, which is why digital companies with large inventories like Netflix and Amazon have seen so much success with this tactic.
Both companies feature highly personalized recommendations in as many touch points as possible, from their websites to email, to create tailored experiences for their millions of customers.
Here’s how you can use the two together to make more of an impact with your content.