10 Tips to Make Your PDFs SEO Friendly
Optimizing PDFs for SEO, however, remains a largely untapped opportunity.
Google can crawl, index, and rank the documents, but simple best practices are often under-utilized or just unknown.
PDF documents often contain a large amount of rich content that Google is able to index, which should really make them perfect fodder for SEO campaigns.
However, optimizing PDFs for search requires SEOs to follow a slightly different set of rules. The framework is broadly the same as a typical SEO approach, but the details differ in some crucial ways.
PDFs are also used to house a specific type of content and, as such, attempts to optimize these documents must bear that in mind.
Follow the 10 tips below and you should have a much better chance of gaining SEO traffic from PDFs.