Sunday, August 20, 2017

Social Media | Content Marketing, Social Media Marketing

10 tools for creating compelling content for social media

Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century.

New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to learn about how to use social media to get the highest coveted asset of all in this space — attention.

One thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We’ve talked about the importance of hashtags.

But what also doesn’t change, despite the constant ebb and flow of social updates, is the need for the content to compel a fan or follower to stop, look and react.

What makes something compelling on social media?

Social media is a noisy place. Your content is shoved between moving objects (videos) and GIFs (the hottest trend in commenting these days). To capture the attention of the person who’s often mindlessly scrolling through the newsfeed, you need something just as catchy.

Does that mean your job is to pump out content that’s just as “loud?” Far from it.

To get someone to stop and engage with your business on social media, you need to create compelling content that promises something in exchange for the person’s time. Once YOU know the key takeaway (I can’t decide that for you), then you can get to work creating images, videos and more that beg to be engaged with.

And when you’re ready to do that, I have 10 tools that you can use to put your message together in a beautiful-looking post that’ll stop a scroller in his or her tracks. Let’s take a peek.