10 Tips For Marketing To Gen Z On Social Media
Generation Zers were born between 1995 to 2012. They are an ambitious, entrepreneurial and multicultural generation that tends to embrace technology and change. They are also the first generation to have never spent a single day without the internet, cell phone or computer.
For marketers, Generation Z holds a great deal of potential. They are slightly more numerous than millennials and already have $44 billion in buying power. That number will only get larger with time as members of Gen Z move into the workforce.
Members of Gen Z spend an average of 74% of their free time online, according to a study cited in Forbes. That means that social media is one of the best channels to connect with Gen Z, since they are already there in great numbers. Here are 10 tips to keep in mind when marketing to Gen Z via social media.