Small Business Guide to SEO
SEO describes a group of practices that drive organic traffic to a business website by boosting its place in search engine results.
If you're a small business owner and you use the internet to drive customers to your business (which should be most of you), you're probably at least somewhat familiar with search engine optimization (SEO).
SEO offers an exciting possibility: If you know how to use it properly, you can boost your business to the top of the search results for your industry, which is some of the best free advertising you can get. However, SEO can also be intimidating, in part because your competition likely well aware of it, and also because SEO can seem both straightforward and mystifying if you're not an expert.
