Saturday, November 10, 2018

Big Data | Content Marketing

How Big Data is Changing The Way Businesses Manage Content

According to IBM, humans create 2.5 quintillion bytes of data every day with 90% of the data in the world has been created in the last two years. Meanwhile, Forbes reported that nearly 53% of organizations are using big data analytics, up from 17% in 2015. Industries like Telecom and Financial Services are fueling the fastest adoption.

Since these industries are fastly adopting big data to harness the data and use it to identify new opportunities. There is no denying that, in turn, this leads to smarter business moves, more efficient operations, higher profits, and happier customers. This made me curious to find out and write on “How big data make a business sense and where content comes in”.