8 reasons to invest in social media video
By 2019, video will be the prime mover behind 80 percent of global internet traffic.
Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward. Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness.
Here are eight reasons why social media users respond so well to video:
1. Social media video dominates with 18- to 33-year-olds.
Millennials are spending less time in front of their TVs and more time on their mobile devices and laptops watching videos. As millennials grow into their consumer influence, you cannot overlook the fact that video will be an essential tool for this audience.
YouTube on mobile alone reaches more 18- to 34-year-olds than any US cable network.
2. Video is unmatched in the way it reaches viewers.
Modern people are just too busy to read long product descriptions or sift through website pages. Modern users want to see products in action.
Social Media channels like Snapchat, Facebook, Instagram and Twitter all have their own video features. Live video is also growing rapidly in popularity. Not only is it economical in production and editing, it promotes authenticity and its time-sensitive element is attractive to an inquisitive audience.
3. Your competitors are already using social media video.
Did you know that in 2016 61 percent of businesses were already using video in their marketing campaigns? This statistic jumps out even more when compared to 2015, when 66 percent of the same businesses were not using video at all. Just imagine how many businesses will be using video in 2019.
4. Social media videos can deliver powerful ROI.
With 72 percent of businesses claiming video has increased their web conversion rates, it is no secret that video is a compelling marketing tool for converting consumers and boosting sales.