Saturday, December 8, 2018

How AI Will Revolutionize Marketing

4 Ways AI Will Revolutionize the Marketing Industry

Artificial intelligence (AI) technology is here — and it’s long overdue. The technology is rapidly gaining traction and becoming a prominent force within several industries. 

Transformation 1: Machine Learning.

Artificial intelligence technology is becoming increasingly accessible to the average consumer, allowing them to better understand and engage with multimedia content.

Machine learning technology is at the core of this revolution. Vendors such as Amazon Web services (AWS) have developed machine learning tools empowered by artificial intelligence that easily within the grasp of any organization.

Digital advertising agencies, for instance, use the resource optimize the advertising budget across multiple touch points. The vendors even set up mock scenarios so that marketing executives can easily understand how to make the most of the technology

Transformation 2: The Leveraging of Big Data to Identify Equality Gaps.

In the context of artificial intelligence, important to understand how to provide digital access for all when it comes to fairness and inclusion.

As with previous technologies, artificial intelligence is becoming increasingly affordable. Analyst forecasts that the technology to analyze and evaluate large stores of information will soon be within the financial grasp of the average citizen and business owner.

In the meantime, individuals and enterprises must maintain control and security of their data. For instance, data owners can delineate what information they make available to the public and what information they keep private or in-house.

Furthermore, people and organizations can promote inclusion and fairness by supporting open source development across all phases of AI implementation. Additionally, the public must take advantage of free AI training to stay informed about and effectively leverage the technology.