Saturday, December 8, 2018

Social Media Strategy | Neuroscience

How to Improve Your Social Strategy Using Neuroscience
Social media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy?

Social media has reached a point to affect our communication, our mood, and our behavior.

More and more people are increasing the time that they spend on social media. It has now become part of our daily routines, especially through the use of our smartphones.

There are also several studies finding a link between increased social media usage and a negative impact to our health.

However, not everything is discouraging. And neuroscience can help us understand our behavior when accessing different social networks to improve our habits.

As we get more hooked into social media, brands are looking for the best ways to connect with us.

How can you stand out when the competition is constantly increasing?

Neuromarketing, or marketing with the help of neuroscience, can be the key to an effective social media marketing strategy in 2019. HeyHuman, a behavioral communications agency shared their findings during Social Media Week London.

They’ve talked about the power of neuroscience by analyzing participants’ behavior and how it relates to social media usage to draw some interesting insights around our social media habits.

If you want to improve your brand’s social media success, here are some useful tips to keep in mind around everyone’s online habits.