What Is Local SEO & Why Local Search Is Important
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Local search encompasses all those nifty search terms that scream local, such as:
- lawyers near me
- doctors near me
- lawyers in [city name]
- doctors in [city name]
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
The focus changes, however, when it comes to localizing link acquisition.
The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct.
If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.