Video Content | Marketing For Brands

Personalized Video Content Can Be The Marketing Breakthrough Brands Need

The “pivot to video” - it’s something we’ve been hearing about for years now. If you’re tired of the phrase, buckle up, because video marketing is not going away anytime soon.

To give you an idea of how much consumers love video, just take a look at these stats:

• 82% of Twitter users watch video content
• More than 500 million hours of video are watched on YouTube every day
• Almost 50% of internet users look for videos related to a product or service before visiting a store

Along with other savvy tactics like personalization and automation, video is how the smartest marketers overcome the challenge of increasing reach and engagement in our current environment of constant media overload.

In a time when it’s so hard to be noticed and remembered, the appeal of video is easy to understand. People can spend 2.6 times longer on pages with videos than those without, and brands like Dropbox have doubled conversions and signups by including videos on web pages to engage and convert users.

Another Smart, Standout Tactic?

Personalization is the differentiating factor. As you digitize and automate more of your customer communications, a natural step in scaling, personalizing that content keeps the company and client relationship feeling human. It allows you to address audience members as individuals, which is why digital companies with large inventories like Netflix and Amazon have seen so much success with this tactic.

Both companies feature highly personalized recommendations in as many touch points as possible, from their websites to email, to create tailored experiences for their millions of customers.

Here’s how you can use the two together to make more of an impact with your content.

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How to Build Your Brand | Marsha Collier

Social Media | Branding, Marketing

6 Social Media Weapons to Boost Your Branding and Marketing

In today’s digital age, maintaining a social media presence is paramount to the success of your business. If you are indifferent towards the use of social media to leverage your marketing objectives, you could hinder your business’ overall growth.

Online communities have been a part of the internet since its inception. Social media has become a global phenomenon. Social media is much more than an infatuation. In fact, there are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021.

For this reason, social media is a perfect inbound marketing tool for businesses, especially those that aspire to expand their audience organically. To accomplish this, it’s imperative to use proven social media methods to create a successful marketing initiative that yields tangible results.

Let’s explore six social media weapons you can use to boost your business's branding and marketing efforts.

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SEO Tips | Neil Patel

Video Marketing | Boost Website Traffic

Boost Traffic, Clicks, And Followers Using Video Marketing

Scroll on your favorite social media channel and you can surely see several videos instantly. While looking at those videos, you will notice some user-generated content, but there are also videos which various brands uploaded that feature their products or services.

Today, if there’s another strategy that marketers should utilize, it is no other than the so-called “video marketing.”

What’s with video marketing?

Humans are highly-visual creatures. Most of the time, we respond better to images or videos than to plain text alone. Given in figures, a research suggests that our brain can process visuals 60,000 times faster than text.

It doesn’t end there. Each time we try to remember something, a picture usually comes into our mind rather than the words associated with it. Visuals — particularly videos — stimulates our senses. With our sense of sight and sense of hearing working together with our brain, it can evoke an emotional response or appeal to our interests. In return, it can trigger us into action — or even a deep recognition of past events.

This reality opens opportunities to marketers to create deeper connections with their audience through video marketing.

This digital marketing strategy grows rapidly because of its capacity to bring ideas into life. It is a very powerful way of storytelling which, as mentioned before, evokes an emotional response. It’s either their audience can relate to it or it would make them want to get or experience what they have just watched. Video marketing is also an effective way to cultivate in the minds of customers the message of your brand.

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Social Media Marketing | Social Media Strategy

Apply These 10 Simple Secrets to Improve Your Social Media Marketing

Social media is constantly changing and presenting new challenges and opportunities for small businesses. To really make the most of those platforms and communicate effectively with potential customers, you can learn a lot from online business experts. Here are some insights from members of the online small business community to help you step up your social media game.

Learn How Consumers and Brands Use Instagram

If you’re looking to make the most of Instagram as a marketing platform for your small business, you need to understand how consumers and other brands are using it. The statistics in this Jumper Media post by Gian Pepe may be able to shed some light on some of those habits and trends.

Think Outside the Box When It Comes to Social Media Content

There are tons of different brands using social media. And sometimes the content from those brands can start to sort of blend together. In order to stand out from the competition, you may need to think about your content in new and different ways. Christian Zilles elaborates in this Social Media HQ post.

Seek Out Pro Advice

Social media pros who have been making use of these platforms for years have made plenty of mistakes and learned a ton of lessons along the way. So you can gain a lot of useful knowledge from heeding their advice, like what’s listed in this Strella Social Media post by Rachel Strella. Biz Sugar members also shared thoughts on the post here.

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Social Media Marketing | Science

How Science Redefined Social Media Marketing And Recruiting

When we think about social media, we think about something that we go to at the end of our day to take our mind of things, look at what our friends are doing, maybe read a couple of articles or simply see some beautiful pictures. However, social media tool is a powerful tool for capturing audiences and many of companies have realized that. It is prevalent to hire people who are known as 'influencers', who have amassed a large following, to market various products or services to consumers. In the past, I have written that data has steeped into fields that are outside of the STEM space, thus making traditional non-STEM fields more 'STEM' like. The same is true for marketing and social media. Moreover, social media has become a popular tool for recruiting.

As a matter of fact, 41% of the Gen Z talent, which is the next group to go out in the workforce, say they like seeing ads from prospective employers on social media. Many recruiters in the space, do use social media as a means of recruiting talent. A survey found that 92% of recruiters use social media for their searches. Although various platforms provide a different feel and attract different content, almost all social media sites provide analytical tools for content. These analytical tools have made the space very scientific like. Based on the various data about the posted content, employers can understand whether their content is resonating with the audience they are trying to reach. Thereby this gives them an opportunity to better understand the talent in advance.

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