Local SEO | Small Business Marketing

5 Simple Tips to Improving Local SEO for Your Small Business

Local SEO is the process of optimizing your website and marketing your business online, so it ranks better on Google for your local audience. For business owners that rely on people physically visiting their storefronts, improving your local SEO will result in more foot traffic through your doors. In fact, local searches lead 50 percent of mobile users to visit stores within one day.

So if you want your business to become a local sensation, check out these five simple tips for improving local SEO for your small business.

1. Create a Google My Business account.

One of the simplest ways to get your business in front of locals who’re searching the web is to create a Google My Business (GMB) account.

When someone searches for a local pizza restaurant, for instance, GMB will display your address, phone number, hours of operations, photos of your food and restaurant, and all the other info you entered into your account. By giving this information to Google, your business will be more likely to be mentioned in Google’s Local 3-Pack, which is the top three local listings that show up on mobile results.

Creating a Google My Business account will also help you get found in other search features like Google Maps. Not only will you be more easily discovered with a GMB account, but you’re also much easier to contact which increases the chances of locals giving you a call to make an order or stopping by your shop to buy.

2. Create local business profiles.

Have you ever googled a business and found almost nothing about them on the web, no photos, reviews, etc.? If that’s happened to you, you probably never visited that business – you chose a business with more social proof instead.

Boost your online presence and improve your local SEO by creating local business profiles on popular search-and-discovery sites like Yelp, TripAdvisor, Yellow Pages, and Foursquare. Each profile you create is another platform for users to land on when they search online and you want to give consumers as many opportunities to find your business as you can, so claiming your business and optimizing your profile on many different sites is must.

Don’t forget to also look for any local online directories, or even your city’s website, to find local options where you can list your business information and link back to your website. Creating these business profiles will build your social proof, making consumers more inclined to check you out.

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SEO Strategy | SEO Tips

Try These Three SEO Strategies For Best Results

1. Technical optimizations – can the search engine read your site and would a user have a good user experience on it?

In order for a user to have a good experience on your site, and for the search engine to know what the site is even about, your technical SEO has to be solid. Having clean code, optimized images and tags, proper indexation and sitemaps, is key for the search engines to be able to “read” it properly. Decent page speed is a must to avoid constant impatient bounces - a big red flag. The tags on-site are not just there to be stuffed with keywords, but to allow the search engines to understand what your site contains, and what information it provides to a user. These are the basics of SEO, but they will always be an extremely important foundation to build any sort of organic visibility.

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Social Media Tips | Instagram

10 Instagram Accounts Entrepreneurs Should Follow

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Social Media Tips | Social Media Marketing

15 Simple tips to Spring Clean your social media pages

Spring has sprung and it’s as good a time as any to freshen up your social media pages. Because they play an important part in shaping your business’s image and attracting potential clients, it’s essential that they not be outdated or lacking in informative content and visually-appealing imagery.

Here are 15 simple tips to take your business’s social media pages into the new season.

1. Change the passwords to each account, especially if they’ve been the same for a while now. According to psafe.com, leaders in mobile security, you should change the passwords of your important accounts at least once to twice a year.
2. As an added measure of security, review the apps which have permission to access your pageand revoke access to those you no longer use.
3. Update each page’s profile picture with your current logo. This should be in a square format so that no important elements are cropped out the thumbnail.
4. Update Facebook, Twitter and LinkedIn cover photos. This is an area where you can let your brand personality shine through by uploading a happy photo of your staff or a themed image that aligns with your upcoming content.
5. Ensure brand consistencyby using the same profile picture and cover photo across all pages. Note that the header images will need to be adjusted slightly to suit each social media network’s recommended image dimensions.
6. Update each page’s bioto include as much information on your business as possible. On Instagram specifically, you can now include hashtags within your bio to further increase your chances of being found by a relevant audience.
7. Review each page’s business informationto ensure that it includes the correct operating hours, contact and address details - especially if your business is open to walk-in customers.
8. Check all website linksto ensure that your followers are being directed to the correct website/s. Also pay special attention to your Facebook vanity URL, and edit this if need be to help people find your business page more easily.
9. If you haven’t already done so, share your business story in Facebook’s “Our Story” section. This is an added opportunity to give your audience insight into your business’s history, vision, values, products and services.
10. Haven’t got around to creating custom templates for your social media images? Then now’s the perfect time to create new social media image template/sto ensure that your timeline has a clean and consistent look.

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Perspective on Life | DailyVee

Video Marketing | Storytelling, Personalization

The Video Marketing Trends You Need To Know

Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing.

Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it.

All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and it’s evolving quickly. In this post, we’ll take a look at its history, where we think it’s going, and the video marketing trends you need to adopt right away.

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Video Marketing | Real Estate Agents

10 Stats That Prove Real Estate Agents Should Use Video Marketing

Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place.

Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. Here are ten reasons why it’s essential for agents to use video in their marketing strategy.

1. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers use video for all types of brands to increase following, gain more customers, and boost brand awareness. For real estate agents ready to invest in marketing tactics, video is a clear choice that has a proven ROI.

2. Marketers who use video grow revenue 49% faster than non-video users. Investing in video marketing guarantees a faster, more productive revenue growth. Real estate agents looking for a revenue boost should consider video as a top tactic to get those sales numbers higher.

3. Social video generates 1,200% more shares than text and images combined. Social is a great way for agents to share their message and properties as well as increase their following. Agents should consider posting more videos on social channels to receive more shares and expand their audience. Word-of-mouth in real estate is still important, and social referrals are important. Videos on social helps agents get the word out faster about their services.

4. 64% of consumers make a purchase after watching branded social videos. In real estate, videos are an effective tool to display an agent’s listed properties and neighborhoods. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties. Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.

5. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Marketers use video to increase their rankings on search results. For real estate agents that want to master marketing, videos are a way to rank higher when potential customers search for real estate information online. Unfortunately, not many people click the ‘page 2’ results of Google (or any search engine), so it’s important to rank high for specific keywords. Video can help bump a website, blog, social pages, and any landing pages higher up for potential clients to see.

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