Top social media tips: Brands get better organic visibility with Instagram Stories
Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding – brands are still looking for ways to get in on the action. And brands that haven’t jumped on the Stories train just yet may be missing out on some major engagement.
The popularity of Instagram Stories has exploded since their 2016 debut. In fact, Instagram Stories growth hasn’t slowed down since – boasting 300 million daily active users as of today. Of course, it comes as no surprise that these short clips have become a social media favorite.
However, when it comes to new formats brands sometimes struggle to keep up with user-demand. Many brands understand that Stories are one of the hottest new trends on social but can’t decide if Stories are worth the amount of resources that are invested into creating them. After all, each Story only sticks around for 24 hours.
To find out how Stories stack up against Organic posts Socialbakers took a look at content from more than 1,100 Instagram Profiles. Our conclusions? These time-sensitive clips have BIG potential.