Saturday, May 19, 2018

Artificial Intelligence | The Science of Marketing

How Artificial Intelligence Is Raising The Bar On The Science Of Marketing

Artificial Intelligence (AI) has become part of the business landscape. It's now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it's also solving some marketing challenges across industries.

However, like other technology slowly making its way into all aspects of work and life, such as the Internet of Things (IoT) and autonomous vehicles, the transformation process of AI in marketing may not quite be there yet. And, that may be for the best. Here's the current state of AI's disruption of marketing.

AI's Impact on Marketing Science

Specific changes from AI's influence on marketing are already being felt, according to Charles (Chuck) Davis, co-founder and CTO of Element Data, a company behind an AI tool called Decision Cloud. “AI has enabled the evolution of search engines, recommendation engines, chatbots and voice data analysis and other technologies employed by marketers every day."

And, companies across industries are starting to understand how to incorporate AI and machine learning into their marketing efforts. Companies like Amazon and Netflix were early adopters. They used this technology to provide personalized recommendations to their customers. Although this marketing tactic is still used successfully, the marketing applications have progressed into many other areas.