Saturday, May 19, 2018

Social Media Marketing | Advantages and Disadvantages

Social media marketing advantages and pitfalls

Using social media as a marketing tool is an easy and cost-effective way for businesses to create a personalized bond with their customers while also making an impression in their industry. In fact, social media’s influence is so far-reaching that it is now being used for customer services and public relations.

Some of social media marketing’s advantages include the following: 

  • Easy to use and cost-effective
  • Improved site traffic and search engine rankings
  • Personalized audience interaction
  • Wider audience reach
  • Access to customer insights

But this doesn’t mean that digital platforms doesn’t come with its own set of disadvantages. Some of its common pitfalls are the following: 
  • Time-intensive
  • Risk of brand and reputation damage
  • ROI may be difficult to quantify