Ready to learn the secret to search engine optimization (SEO)?
Well, I hate to break it to you, but there really is no secret.
There is no secret sauce.
There is no secret recipe.
SEO isn’t about magic tricks or gaming the search algorithms.
What you really need is a thorough understanding of what people want when they search – and why they want (or need) it.
The fact that there is no big secret is what makes SEO so hard. It’s also a constantly moving target.
And we don’t make the rules – the search engines do.
That said, organic search is one of the most profitable marketing channels there is – if you’re willing to invest in it.
Where Search Is Heading
If you’re brand new to the world of SEO, I highly recommend you start with our guide, SEO 101: Learn the Basics of Search Engine Optimization, before going further.
Already have a grasp on the SEO basics? Great! Let’s continue.
A complete guide to SEO – and where search is heading in 2018 and beyond – is too hard to fit into one article.
Many factors impact your SEO success, including:
- Technical: This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.
- On-page: This is your content – both what is visible to users on your webpages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
- Off-page: This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.
- Search experience optimization: What opportunities you have to be more present to your customers/audience.
- Content strategies for actual people: The importance of content and what it means to be relevant.
- The impact of voice search on SEO: We’ll look into the not-too-distant future and show you why the time is now to optimize for voice search. So don’t wait!
