Saturday, June 23, 2018

Blockchain | SEO

How will blockchain impact SEO?

Cryptocurrencies are making headlines on a daily basis. Spectacular twists and turns of this decentralized market have brought to the limelight not only the problems of inherent volatility, but also the underpinning blockchain technology. When it comes to this topic, buying and selling digital coins is only the surface level. Possible applications are much more far-reaching than those we observe on a financial market.

Namely, this underlying infrastructure is nothing short of a revolutionary, disruptive influence that sends ripples across industry sectors, including digital marketing and SEO. Some hail it as the biggest innovation since the introduction of the internet back in 1990. Skeptics are leery of even entertaining the notion of getting involved in it. But, we want to focus on what really blockchain is and how it affects the already tumultuous SEO world.  

A true game changer

Blockchain lays the groundwork for the whole cryptocurrency ecosystem to exist, function, and grow. It allows users to conduct transactions without any sort of middleman getting involved in the process. But, what exactly it is at its core? Well, in a nutshell, it represents an incorruptible and transparent digital ledger of economic transactions. Pieces of data, called blocks, are transmitted across the network, after which a process of confirmation commences. Once the nodes validate data, the money can be moved.

You might be wondering what this has to do with SEO. Well, the key thing to note here is that blockchain can be programmed to record any type of data, not just cryptocurrency transactions. Think of it as Google Docs spreadsheets that are tamper-proof and easy to share with the public. The main difference with the great outdoors of the internet is that there is no central authority such as Google calling the shots and manipulating the data.